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How to pick an album company

Tips & Tricks
Align Legacy Books

We get questions all the time from photographers (especially those who are just starting to offer albums to their clients) about which album companies we recommend. Choosing an album company for printing and binding can be a daunting task. After all, there are more than 100 out there to choose from -- all with numerous album styles and options. It's completely overwhelming -- where does one even START!? 
 
There are two suggestions I have for finding a good album company to partner with: 
 
1 -- Ask other photographers who are further along in their journey who they would recommend. Chances are, they've got some experience with a number of companies and can tell you some pros and cons about each that might end up saving you valuable time and money. 
 
2 -- Do some research at trade shows. Trade shows like WPPI are a great place to touch, feel, and compare various products like albums. I believe I counted over 20 album companies represented on the WPPI trade show floor. Because albums are so tactile, it's helpful to be able to see and touch them in order to get a sense for their quality and whether or not they will appeal to you. 
 
When you are talking with other photographers or with representatives from various album companies at a trade show, there are two things I would be on the look-out for when it comes to album companies:

By and far, these are the top two things I look for in an album company. I want to offer my clients a good quality product that will stand the test of time, and I want a hassle-free experience when I place my album orders. Oftentimes you can assess the quality of an album by handling it at a trade show, but the only way I've found to get a sense of what kind of customer service I can expect from a company before using them is to talk with their current or past clients. That's where talking with other photographers who have tried out various companies comes into play. From my experience, photographers are usually more than happy to either rave about their favorite company, or out a company for sub-par service. 
 
Since I fall into the category of the aforementioned photographers, I'm happy to share with you the two companies that I currently use for my albums: 
 
Align Legacy Books (Pictured Above) 
Queensberry  
 
 
Queensberry has amazing quality and customer service. But it comes with a price. And I'm a little biased about our books we offer here at Align, but I think it's telling that I also offer them to my high end photography clients and they LOVE them! They are more moderately priced than Queensberry, so more accessible to more of my clients. I love being able to offer two very different types of albums. Click here to see a full blog post featuring my Queensberry and Align Legacy Book Sample albums! You can even click through the full designs at that link! 
 
I think it's also helpful to see which album companies are most popular among Align clients. We've created a Resource List for the Top 10 Most Popular Album Companies used by Align clients, along with testimonials from photographers who use each of them. Also included on the list is a general idea of what each company charges for a standard 10x10 album. You can download it for FREE today by clicking here and signing up for an account with Align -- no order necessary! Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.

I hope you've found this helpful! If you are reading this post and have a favorite company, please share why you love them in the comments below!
Where do you start with all the options? Tips for how to pick an album company.
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Blog post written by: Melissa Jill
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