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Delightful City Engagement Album Design for Kate Mannella

Album Designs
We're never going to get tired of designing wedding albums, but we have to admit that we get a little bit excited when we get to branch out and design other kinds of albums! It's SO much fun to work with images from engagement sessions, senior portraits, pet portraits, styled shoots, newborn photos, boudoir sessions, family portraits, bar/bat mitzvahs, guest books, and more! Our Simple Design Style (which has an average of 2-3 images/spread) is a great fit for portrait albums.  
So you can imagine how thrilled we were when Kate Mannella asked us to design a Simple Style album for this adorable Cincinnati engagement session! Kate is a talented Ohio-based wedding photographer who is a dream to work with, and she made the process even sweeter by sharing photos of the finished KISS Books album with us! 
Here's a peek at this stunning engagement album:

To view the whole album design, you can click through the slideshow below:  
Design by: Kari (View More) // Design style: Simple (View More) // Blog post written by: Alaine
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Britt Croft on Selling Albums Consistently

Album Designs, Featured Clients

Here at Align, we not only love designing albums but we love talking & teaching about albums too! That's why we're thrilled to share today's guest post by Britt Croft Photography. We already knew how much Britt valued albums based on her quote in this past blog post, so we felt like she'd be a great resource to talk more about albums in her photography business. We asked Britt if she'd be willing to share her experience creating and selling albums and we love what she came back with! Without further ado, here she is...

Hey there, I'm Britt and I'm a wedding photographer who serves South Carolina, Georgia, and occasionally beyond! Over the years, I've become focused on two things that (I hope) set me apart. They are 1) my belief in real, imperfect moments (don't get me wrong, I love the pretty too - but just always connect with candid, organic moments the most!) and 2) archival, heirloom quality albums and products. I focus on quality over quantity, and currently photograph only 10-12 weddings per year. 
About 60% of my couples end up purchasing an album, but it's taken quite some time to reach even that number as there is definitely a learning curve to educating couples on the value of the printed product in todays digital age. Of course I'd love to see 100% walk away with an album, but that's a work in progress!  
I'd say the greatest pushback I get about albums is regarding the cost, and to be honest I've struggled with that over the years too. But I've been printing through Madera Books for around 6 years and just can't bring myself to make a change since I'm continually impressed with their quality, craftsmanship, attention to detail, and speed for handmade albums. I've found that those couples who see the albums in person truly appreciate and understand the quality, but unfortunately I serve such a wide geographic area that I'm not meeting many of my clients before booking. The way that I have best found to navigate that barrier is to talk about albums, share photos of albums, converse about albums when we chat over the phone, share stories about how precious my albums are, etc. I truly believe in my core that each couple needs a wedding album so this is something that feels natural and comfortable for me to share about. 
I've been working with Align Album Design for about 3 years now, and since becoming an Align customer it has truly taken the album process to the next level for my clients. It's fast, streamlined, and more than frees me up to do things that I enjoy so much more. If I was still doing album design and revisions for my clients, I could guarantee that it would be the #1 to-do item that repeatedly got rolled over to my to-do list for the next day, and the day after, so on and so on. It's hard to encourage your clients to stay on top of their revisions if YOU can't stay on top of their revisions, so having Align take the brunt of the work off my shoulders is how I justify the additional cost. Ultimately, it's freeing up my time to move the needle forward in areas that only I can, and that's beneficial to me, my clients, and my business as a whole. 
One of my absolute favorite perks of Align is their ability to pre-design with the 200-300 images I send them. When I explain to my couples that I don't feel it's their job to sift through 800 images that they are SO VERY attached to in order to narrow down their favorites, I can tell they are so relieved. Instead, I send Align my Favorites folder from the clients wedding gallery, and they do the hard work of getting us a starting point! This means the first time my client is seeing their album, it's a full blown 20-spread story, and they are simply tasked with making swaps, adding, or removing. This feels so much more manageable and digestible to them. I always, always tell them that I'm here to help as much as they need, and I think that it helps them realize that I am in their corner and happy to be a sounding board when decision fatigue hits. 
For newer photographers looking to encourage their couples to invest in an album, I'd say to start small. WHCC has been my go-to print lab from the very beginning for many other products (and where I first printed albums from) and I still use their press printed albums for guestbooks and portrait session albums. Their albums would be a great place to start that is a bit more affordable as you build up the hype over what I hope could become your #1 product. Order a sample album (one complete wedding), photograph it for social media and your website, and carry it with you to client meetings, engagement sessions, bridal sessions, etc. The more opportunities your couples have to see, touch, feel, and learn about them, the better! 
All this to say, offering my clients albums has become a huge part of my business and is something I truly believe in. I really think that's the most important have to believe in the power of the printed image, show the meaning, show how the design process is a wonderful added service, and educate your couples on how an album will add value to their life together. I hope other photographers will find my album journey helpful! 

Thanks SO MUCH to Britt for sharing all of this helpful advice with fellow photographers! What great insight on album creation and sales! 
Britt ALSO sent us the following photographs she took of one of her recent albums. The spreads were designed by Align and the album was printed through Madera Books. We love seeing how beautiful the final album turned out! Here are some of our favorite spreads... 

To view the entire album design, you can click through the slideshow below: 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Cozy Winter Engagement Album Design for Iron & Rye Photography

Album Designs
Here at Align Album Design the majority of our designs are for wedding albums -- they're our specialty! However we LOVE when photographers order other types of albums because it means we get a chance to oooh and ahhh over other types of photographs. We've designed albums for engagements, senior portraits, pet portraits, styled shoots, newborn photos, boudoir sessions, family portraits, bar/bat mitzvahs, guest books, and more! 
For example, we thoroughly enjoyed working with the adorable engagement photos by Iron & Rye Photography in today's featured album design. Isn't this couple the cutest!? Rick of Iron & Rye is a wedding, lifestyle, and portrait photographer based out of Portland and Seattle. This album was the first time we've worked with him and we can't wait to do it again! 
Here are some of our favorite spreads from this engagement album: 

To flip through the full album design, click through the slideshow below: 
Design by: Denise (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Align Legacy Book of a Valentine's Styled Shoot by Heather Anderson Photography

Album Designs, Align Legacy Books

We've been so torn! We have these photos of a beautiful Valentine themed Align Legacy Book to share -- do we share it now or do we wait until next February's Valentine's Day? Ultimately we decided that this beauty was way too good to kept dormant on our hard drive for 10 months. So we're sharing the love with you today! Let's bring the romance of Valentine's Day to April! 
The styled shoot featured in this album's pages includes shades of red, blush and gold to tell the story of two star-crossed lovers coming together in a deeply heartfelt elopement. The photography is by Heather Anderson, a fine art film wedding and engagement photographer based in Southern California. This Align Legacy Book will be her new studio sample!  
What's an Align Legacy Book? Glad you asked! Here at Align, we have been providing album design services to hundreds of photographers for more than 5 years. But for the past year, we've been offering our own in-house line of high-quality printed albums too! See this page for all the details.  
Thank you SO MUCH to Heather for sending us the following photographs of her finished 10x10 Align Legacy Book! This album has a Cobblestone colored linen cover with engraving on the front and the Align sample stamp on the back. The interior contains 16 spreads of our thin-page paper.  
Hope you enjoy this love-filled album as much as we do!

For more photos of Align Legacy Books, check out the Align Legacy Books category on this blog
And to view the full album design in its entirety, click through the slideshow below: 
Design by: Kari (View More) // Design style: Simple (View More) // Blog post written by: Denise
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Guestbook Album Design for Becca Rillo Photography

Album Designs
Engagement photos aren't meant to just be posted on Facebook and then forgotten about! We absolutely love when we get to use engagement photos to create an album design that will become the couple's wedding guest sign-in book. It's a great way to utilize those gorgeous engagement pics while also ending up with a guest book worthy of flipping through again post-wedding.  
If you're interested in having Align design a guest book for your client's wedding, be sure to mention it in the "additional notes" section of the order form so we know to leave plenty of extra space for signatures. Our Simple Design Style is the best choice for guest books because it averages only 2-3 images/spread instead of the 5 images/spread average of our other styles.  
Below is a gorgeous guest book album we created for Becca Rillo, a boutique wedding photographer based out of Los Angeles. It makes us so happy that the white space in the following layouts will contain sentiments the couple will treasure forever!

Here's the album in action on the couple's wedding day!

To view the full design of this guest book, click through the slideshow below: 
Design by: Andrea (View More) // Design style: Simple (View More) // Blog post written by: Denise
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