I recently decided to rebrand, as my old brand was a reference to my maiden name - and I've been married for nearly 8 years! After a disappointing bridal show (where I normally had luck before) I realized that I needed to make some major changes.  
 
With my old brand, I absolutely LOVED it when brides chose my album package! No matter how I felt about the images (you know how artists are always so hard on ourselves) I always felt a million times better when I saw them printed in the album!  
 
While my album package was not the most expensive, it WAS the most popular - but it didn't include files, and it confused a lot of people I met with! So for the new brand, I decided to clean things up, put off a more high-end vibe, and take the focus OFF the files and ON to the albums! Now every package includes the files, sure. BUT they ALSO all include an album! It's certainly my end goal for every couple to have this keepsake! 
 
With my old style, my albums came standard with 10 spreads. I'm a terrible salesperson, and never wanted brides to feel they got short-changed, so instead of offering to add on spreads, I just add more images per page. While filling the pages with images looks beautiful in a large 12x12, it doesn't let the images stand alone. So with the rebrand, my goal was to offer a classic but modern look - something that will stand the test of time much better, and put the focus on the gorgeous images!