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How outsourcing helps you make MORE money in your business

Tips & Tricks
A wedding album designed by Align Album Design with photography by Erin Lindsey

photo by Erin Lindsey 
 
 
Who wants to make more money in their business?  
 
Dumb question, right? Who DOESN'T want to increase their profit? 
 
Hey guys -- Melissa Jill here! I'm a pro wedding photographer myself who also started Align Album Design years ago to help photographers do just this! We all want to make more money without having to necessarily work more hours. But how do you do that when you are just trying to keep up with delivering on the promises you've made to the clients you already have?

So many small business owners I know have a saving-on-costs mentality. They figure if they can do it themselves, they should, because then they increase their profit-margin by not having additional overhead costs. And while there is some merit to being conscious of your costs, I believe this mind-set is not an optimal perspective for a successful entrepreneur who wants to grow their business and make more money.  
 
Let me share a story from outside the business world by way of example. I have a friend named Kathleen. She is single and owns a home in a beautiful neighborhood with grass and big trees (these are few and far between in Arizona!). She is an elementary teacher, so she works long hours for little pay. She wanted to take on some additional after-hours tutoring jobs to try to make more money, but she struggled to find the time to do so with everything that is on her plate. She works all week long and on the weekend, she has to take care of the house and yard and do all the grocery shopping. She also loves to run, stay in shape, and go out with friends. It seems that there is little wiggle-room and give in her schedule and responsibilities. She doesn't mind doing the yard work -- it's nice to be outside -- but it's hard to keep up with, and she occasionally gets nasty notes from her HOA about how she needs to keep her grass trimmed better. One day she saw a neighbor boy who is in high school mowing a lawn down the street. She knew she didn't really have the additional money to outsource her yard work -- she's an underpaid teacher for goodness sakes -- but she got an idea. She walked down to chat with the boy and offered to pay him minimum wage to do yard work for her every-other-week. With the time she saved on doing the work herself, she picked up some tutoring jobs that pay $50/hour. No more nasty HOA notes AND she has increased her income. Win-win!  
 
This is a great example of the fundamental concept of how outsourcing can help businesses grow and make more money. So often business owners get stuck thinking that outsourcing is only a good option for people who are rolling in money. But that's not the case. It makes perfect sense for people who are tight on money and time, but who have ideas for how they can increase their profit by spending time working on tasks that will GROW their business. In addition, businesses that outsource to experts with fast turn-around times do a better job keeping their clients happy because they are able to offer a better SERVICE. Kathleen stopped getting nasty HOA letters; you can cut down on disgruntled clients who are waiting much longer than they'd like for their products.  
 
Outsourcing portions of your workflow that bog down your TO DO list and your time is just a smart business decision, regardless of how much money you have. If you want to grow your business and your bottom line, free yourself up to be an entrepreneur. Use your time to grow your business and implement your ideas, rather than to merely serve your current clients. It's the only way to grow. 
 
----------> If you have never tried outsourcing your album design, why not give it a try today and see if it does free you up to make more money in your business? Click here to sign up for an account with Align, and when you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY.

How to leverage your greatest resource -- time -- to increase your business profit
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Blog post written by: Melissa Jill
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10 Tips for Shooting with the Album in Mind

Tips & Tricks
wedding album design example and tips

above photos by Caroline Logan Photography / Click here to view full design. 
 
 
The longer I'm a photographer, the more I realize that shooting for the album is where it's at. Not only am I the founder of Align, I'm also a Phoenix-based wedding photographer, and through both my experience as a photographer, and our experience here at Align designing thousands of albums, I've learned that shooting with the end product in mind is just plain smart. It makes our albums SO much prettier AND helps us as artists to better tell a cohesive, powerful story. Today I thought I'd share 10 tips for how to shoot with the album in mind. Some of these tips will only apply to wedding photographers, but most of them will also translate well for portrait photographers. The more we can keep these principles top of mind during a shoot or wedding day, the happier we will be with our albums, and the more they will sell themselves.  
 
1 -- Shoot both horizontal and vertical in each setting 
This is as basic as you get, but it's EXTREMELY helpful when you sit down to design an album or you order a design from Align. A combination of horizontal and vertical images from each setting will provide more possibilities and variety for each spread while keeping the design cohesive. I know for most photographers -- myself included -- we either favor horizontal or vertical images heavily (I end up shooting WAY more verticals), so if that's you, just make a conscious effort to ensure that you take a few of the other orientation at each location. Above and below are some examples from our clients of spreads that came together REALLY well as a result of this practice.
wedding album design example and tips

above photos by Angela Newton Roy Photography / Click here to view full design.
wedding album design example and tips

above photos by Caroline Logan Photography / Click here to view full design. 
 
 
2 -- Take scene-setting photos of the location 
This is the #1 thing that helps fill out the story of a design, but that most photographers neglect to do. We take detail photos of bouquets, place settings, bridal details, but we forget to take detail photos of the location. And this is something EVERY photographer can do regardless of how high-end or detail-heavy the wedding you are shooting is. Since wedding days are usually a whirlwind of events, one thing that works well for me is to arrive a half hour early to the venue. As I scout for first look and portrait locations, I take my camera with me and take 10-15 scene-setting details that capture the aesthetic of the venue. These can include a wide shot of the building, a sign, close ups of the foliage, architecture, etc. The client picked their venue for a reason, and so it only makes sense to capture a few photos to show off what makes it unique. And these images really come in handy when filling out the story of a wedding day. Here are a few spreads that are great examples of this idea:
wedding album design example and tips

above photos by Abby Grace Photography / Click here to view full design.
wedding album design example and tips

above photos by Leezett Photography / Click here to view full design.
wedding album design example and tips

above photos by Tori Watson Photography / Click here to view full design. 
 
 
3 -- Tell a color story when styling the bridal details 
We all love photographing the dress, shoes, rings and jewelry. Bridal details are a must-have for any wedding album design. These images usually appear early-on in a design, so it's a good idea to think of them as a first act -- a taste of what is to come. In order to keep a spread with bridal details cohesive in itself AND with the rest of the album, it's helpful to style them using consistent backgrounds and to keep in mind the color-story of the wedding. One easy way to do this is to use a bridesmaid dress as a shooting surface for smaller details. That way you are able to bring the wedding colors into the album early on. These next two spreads are a good example of superb bridal detail styling:
wedding album design example and tips

above photos by Allison Mannella Photography / Click here to view full design.
wedding album design example and tips

above photos by Anna Shackleford Photography / Click here to view full design. 
 
 
4 -- Don't forget the groom! 
Unfortunately, many times, the groom gets less coverage in the design. As a photographer, I know the timeline doesn't always permit me to capture groom details, but whenever possible, it's a good idea to plan an opportunity to shoot them into the timeline. That way you can produce a spread that shows off the leading man in a way that is comparable in quality to the bride.
wedding album design example and tips

above photos by Persimmon Images / Click here to view full design.
wedding album design example and tips

above photos by Kaitlyn Phipps Photography / Click here to view full design. 
 
 
5 -- Take wide and tight shots in each location 
Album designs are most beautiful when each spread is made up of photos from the same location, with the same colors and lighting. So make sure that you take your time at each spot and change it up! If you are photographing a group portrait of the bridesmaids in their getting-ready robes, make sure that's not the only photo with those robes in it. And when shooting a couple, make sure you get some wide shots in each setting and then get in tight to capture a detail of how they are holding hands, or an accessory the bride is wearing. These close-ups really add variety and interest to portrait spreads and when taken in the same location as the wide shots, they make for beautiful, cohesive spreads that tell a story.
wedding album design example and tips

above photos by Anna Schackleford Photography / Click here to view full design.
wedding album design example and tips

above photos by Leezett Photography / Click here to view full design.
wedding album design example and tips

above photos by Tori Watson Photography / Click here to view full design. 
 
 
6 -- Mind the gutter 
Not all photographers love a powerful spread with one full-bleed horizontal image. But if you're like me and you DO, make sure you are intentional during your portrait time and take a number of wide shots with the couple off to one side so that the gutter won't cut through them in the design. I just love the drama that a spread like this adds to an album design!
wedding album design example and tips

above photo by Caroline Talbot Photography / Click here to view full design.
wedding album design example and tips

above photo by Julie Wilhite Photography / Click here to view full design. 
 
 
7 -- Shoot bridal party portraits and family portraits all in one location. 
Typically bridal party portraits are grouped together in 1-3 spreads in an album design and family portraits take up 1-2 spreads. You don't need to shoot the bridal party in the same location as the family, but it's helpful if you stay in one spot for the entirety of the bridal party photos and then another spot for family. Doing this makes for gorgeous, cohesive spreads like these:
wedding album design example and tips

above photos by Abby Grace Photography / Click here to view full design.
wedding album design example and tips

above photos by Rebekah J Murray Photography / Click here to view full design. 
 
 
8 -- Look for simple backgrounds 
We don't always get the chance to choose our backgrounds as photographers, but when we do, it's helpful to keep them simple. The more images you put on a spread, the busier it becomes. And if you have many photos all with busy backgrounds, it will confuse the viewer's eye and make the spread look messy and muddled. So whenever possible, choose simple over busy. And if you do have a busy background, shoot at a lower aperture whenever possible to blur out the background and allow your subject to pop.
portrait album design example and tips

above photos by Jenny Lee's Photography / Click here to view full design.
wedding album design example and tips

above photo by Anna Shackleford Photography / Click here to view full design. 
 
 
9 -- Shoot for the story 
Each spread in an album design should tell an individual story, much like a chapter in a book. So for example, when you are shooting the toasts during a wedding reception, try to photograph not only the individuals giving the toast, but the reactions on the faces of the bride and groom, reactions from guests, and a close up of clinking glasses. It's a lot to cover, so making a game-plan with your 2nd shooter to decide who is going to cover what ahead of time can be helpful. But having a wide variety of images to tell the story for each part of the day is so powerful when it comes to putting together the album design.
wedding album design example and tips

above photos by Rebekah J Murray Photography / Click here to view full design. 
 
 
10 -- Keep the end in mind 
Every book needs a powerful conclusion -- a cathartic note that wraps everything up and makes you feel that all is right with the world. If your album ends with a single page (or half-spread), it is especially important to think through the ending when you are shooting since you will only have a limited amount of space with which to conclude the story. If you are shooting an exit or fireworks, those are obvious end notes to a wedding day story. But if you aren't staying for the exit, make sure you have a good portrait of the couple with which to end. Portrait images that work well for a last page of an album design include the couple walking away, a silhouette image, or some type of night shot with ambient or back lighting. This is SO crucial because you can have a GORGEOUS design, but if you don't have a powerful image to end with, it can feel unfinished.
wedding album design example and tips

above photo by Erin Wallace Photography / Click here to view full design.
wedding album design example and tips

above photo by Caroline Talbot Photography / Click here to view full design. 
 
 
Approaching your weddings and portrait shoots with the album in mind can take a paradigm shift of sorts, but when you begin to think in these terms, it becomes easier and easier, and soon it's second nature. It is definitely worth the extra effort to implement a few of these tips because the finished albums that result will make you more proud of your finished product, make your clients fall even more in love with you and your work, and serve as powerful examples of the stories you can tell for future clients.
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
10 tips for shooting with the album -- your finished product -- in mind
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

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Blog post written by: Melissa Jill
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8 Tips for Timeless Album Design

Tips & Tricks
8 tips for designing a timeless wedding album

above images by Megan Travis Photography 
 
 
Hey guys! Melissa Jill here! I remember the first album I designed myself. It was 2004 and my client had asked for an album. I had never even created a sample album at that point so EVERYTHING was new to me. But I figured, how hard could it be? I'll just whip one up. Haha! Poor little naive me. Three months, ten headaches, and a dozen workflow issues later, I had my first album done. It turned out to be much more challenging than I had initially anticipated. And being that I was new to albums, I was dealing with a HUGE learning curve. Since then I have learned so much about the album design and sales process, and that's one of the main reasons I'm sharing this series of tips -- to help others who may be facing this learning curve for the first time themselves. 
 
I remember looking back at that very first album years later in my client's home and cringing at a few of my choices. Namely, I thought it would be fun to make a collage of overlapping and tilted images for a reception spread. You know...because receptions are wild and crazy, the design should be as well? Yikes! Major regret on that design choice. There were a number of other design trends that I succumbed to in that first design that are SO entirely outdated now. Which makes me sad, because wedding albums need to last generations without looking outdated. Of all things, a wedding album should be timeless.  
Today I'm going to share some timeless design tips that we at Align adhere to, and that I would recommend to any of you out there who are designing your albums in house. I hope I don't step on any toes or hurt any feelings, but there are also a few outdated trends that I'd like to call out as well. I learned my lesson the hard way by regretting my design choices, and I want to encourage you all to keep your designs clean and timeless so you don't experience this same sense of regret years from now.  
 
So let's start by ripping the bandaid off first. The outdated trends to steer clear of are: 
 
1. Using images as backgrounds 
2. Making images opaque 
3. Excessive overlapping of images 
 
All of these trends clutter up your design and don't allow your images to stand apart and be appreciated as art. Your images themselves are interesting. You don't need to make your design overly complex to create a beautiful album. Let the images shine and tell the story for you. As a side note, even though we don't recommend any of the above design choices as being ideal, Align can absolutely design albums with these specifications. The most important thing to us is that you and your clients are happy. And we strive to customize our designs to fit your unique preferences. Just select the "Styled" design option and put your preferences in the comments section of your order form. 
 
Now for the positive tips. Here is what TO DO if you want your albums to be beautiful and remain timeless for generations to come.  
 
#1 -- Use restraint and don't clutter up your spreads with too many images. The fewer images per spread, the more importance you give them.
8 tips for designing a timeless wedding album

above images by Candace Berry Photography 
 
 
#2 -- If you do use a lot of images on a given page, make sure to use a structured layout that makes it easy for your eye to "read" what is going on.
8 tips for designing a timeless wedding album

above images by Maggie Harkov Photography 
 
 
#3 -- We prefer white backgrounds, but if you'd like to use some color on your album spreads, makes sure to pull the color from the photographs that are used on the spread to keep everything cohesive.
8 tips for designing a timeless wedding album

above images by Amelia Soper Photography 
 
 
#4 -- Much like matting for a framed photo, using negative space is a great way to draw attention and importance to an image. Don't feel the need to fill every white space.
8 tips for designing a timeless wedding album

above images by Hello Love Photography 
 
 
#5 -- Make your favorite image the focal point of the spread. Duh, the best images should be given the most real estate.
8 tips for designing a timeless wedding album

above images by Megan Alvarez Photography 
 
 
#6 -- Group your images by location so that each spread tells a cohesive story. This is a great thing to keep in mind when you are shooting too. Taking a number of different photos in each location will make for a great album design!
8 tips for designing a timeless wedding album

above images by Leezett Photography 
 
 
#7 -- Think about the color story you are telling on each spread. If there is too much going on color-wise, think about separating competing images onto separate spreads, or putting some of the images in black and white.
8 tips for designing a timeless wedding album

above images by Katelyn James Photography 
 
 
#8 -- Help your design to tell a story by including a number of scene-setting spreads that set the scene for what is to come. This is another great tip to keep in mind for when you are shooting! It's not only wedding detail photographs that help make a design beautiful, think about how you can take detail shots of the location and venue to help tell the story of the day.
8 tips for designing a timeless wedding album

above images by Leezett Photography 
 
 
I hope you've found these tips and examples helpful!  
 
----------> If you are overwhelmed with design and want to give outsourcing a try, click here to find out more about the design styles that Align offers. We have 3 standard design styles but can definitely customize to meet most needs, so don't hesitate to send us examples of designs you like and let us know what your preferences are, and we will design to those specifications. After you take a look at our design styles to find out which one would work best for you, click here to sign up for an account with Align. When you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY.
Top 10 Most Popular Album Companies

If you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.
8 Tips for Timeless Album Design
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Blog post written by: Melissa Jill
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How to get started selling wedding albums

Tips & Tricks
The easiest and fastest way for photographers to start selling albums

Are you looking to start selling albums to your wedding and portrait clients? You've come to the right place! We have three AMAZING RESOURCES for you to check out that will help you quickly get on the path to success. Two of the three of them are completely free and the one that costs money is a steal for how much time and how many headaches it will save you! 
 
Align Album Design is not just an album design company -- the reason we EXIST is to help photographers SUCCEED at albums! Our main goals are for you to sell more albums, to be more profitable, and to experience more freedom in your life at the same time. So let's make that happen! 
 
These are the three resources we would recommend for photographers who are just starting out in albums: 
 
 
1 -- Our Comprehensive Blog Series 
 
Over the years we have answered every question we've ever gotten on album sales and workflow here on our blog. So if you're looking for a specific answer, that'd be a great place to start! Topics include:  
 
Four Tips for Getting Your Clients to Value Albums...and Buy One 
How to Pick an Album Company 
The #1 Key to Selling Albums 
Five Features Every Sample Album Should Include 
Ten Tips for Shooting with the Album in Mind 
How to Price Wedding Albums 
 
....and SO much more! Click here to access the entire series!

2 -- The Album Start-Up Kit 
 
Even with all the education in the world, it still takes a TON of work on the part of you, the photographer, to read through all of it and implement your own piecemeal solution before you are ready to launch or optimize your album sales. Many photographers avoid selling albums all together because it is such an overwhelming and daunting task.  
 
If that's you, we have the solution for you: The Album Start-Up Kit. 
 
We developed the Album Start-Up Kit with you in mind. It is literally the EASIEST and FASTEST way to start selling albums. Whereas it typically can take well over 100 hours of work and research -- setting up your pricing, trial and error with design and proofing, writing email templates, creating a page on your website to showcase albums, figuring out what to say at your initial client meetings -- the Album Start-Up Kit has all of this and more already DONE FOR YOU and ready to implement in 4-6 hours tops! 
 
Imagine being able to make $1,000 ADDITIONAL PROFIT on each of your weddings this coming season with only 4-6 hours of work on your part. Does that sound like a dream? It's not! It's completely attainable with this Kit! 
 
If you're ready to increase your profit and take your business to the next level by offering high-end custom albums to your clients, click here to check out the Album Start-Up Kit and get a jump-start on increasing your profit TODAY!

3 -- Our Top 10 Most Popular Album Companies Resource List 
 
Finally, for those of you who are considering which album company to partner with for your printing and binding needs, we've created this Resource List for the Top 10 Most Popular Album Companies used by Align clients, along with testimonials from photographers who use each of them. Also included on the list is a general idea of what each company charges for a standard 10x10 album. You can download it for FREE today by clicking here and signing up for an account with Align -- no order necessary! Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.  
 
 
We hope you feel empowered to get started on your journey to selling albums effectively! We are here to help! Feel free to leave us a question in the comments below and we'll get back to you right away!
The EASIEST and FASTEST way for photographers to start selling albums
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Blog post written by: Melissa Jill
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To Outsource or not to Outsource

Tips & Tricks
wedding album design outsourcing

This is a question every professional wedding photographer must face -- should I do my album designs myself, or outsource this portion of my workflow to someone else? Obviously, as an album design company, our view at Align is a bit biased. But I'm a professional wedding photographer as well, and I'm running my business out of Phoenix, Arizona. I shoot 10-15 high-end weddings per year and have four associate photographers who shoot another 20-40 weddings per year combined. I've been running this business LONG before I started Align, so I myself had to answer this question early on before I had any idea I would be starting an album design company.  
 
I started my business in 2003 and I designed my first few albums myself. I had no clue what I was doing, but I also had no idea that I could outsource. I was completely and utterly clueless. I quickly realized I couldn't keep up with everything myself and still have time to do the things that would help my business grow. So I brought in some help -- an employee who did color-correction and album design for me. This worked great for years, but as my employee's job description grew to the point where SHE couldn't do it all, we started outsourcing our album design to Align. Utter freedom and bliss ensued.  
 
But outsourcing isn't for everyone. Each business owner has to decide for themselves.  
 
 
 
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reasons to outsource wedding album design

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From my point of view, there are two good reasons to do your album designs in-house
1 -- You have an employee you can pay to handle the initial design work and revisions. 
2 -- You just really LOVE doing album design. Like really love it. 
 
If you're having to do everything yourself AND you don't enjoy designing, better to pass it off and spend your time doing the things you are best at and that fuel your passion. That's how the most successful people in life succeed -- by focusing on their unique strengths and passion.  
 
Businesses that fall into the following categories are ideally suited for outsourcing their album design
1 -- Newer businesses where the photographer is also working another job 
2 -- Businesses with no additional employees beyond the business owner 
3 -- Businesses where the photographer is most passionate about shooting or growing their business in other ways 
4 -- Businesses owned by people who want to have a life outside of work and value family or recreation 
 
 
 
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reasons to outsource wedding album design

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Have you answered this question for yourself? Like I mentioned above, every business is different, so this isn't a one-size-fits-all decision. We would love to hear from you in the comments below! Which variables weighed in when you were considering the options? What was the ultimate deciding factor?  
 
If you fall into the category above that is ideally suited to outsource, why not give it a try to see if it could free you up like it has for me and the other photographers quoted above? Click here to sign up for an account with Align, and when you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY. Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.
best wedding album companies

In the coming weeks, I will continue to share tips for album workflow that can be applied by photographers who fall into both camps -- those who keep their designs in-house, and those who outsource. Stay tuned!
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Blog post written by: Melissa Jill
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