Classy Georgetown Wedding Album Design for Abby Grace Photography

Album Designs
What a beautiful album design for a stunning wedding! We're so thrilled to get to share it with you! 
 
Today we're featuring a wedding album design we created for Abby Grace Photography. Abby is an international film wedding photographer based out of Washington D.C. who is talented, charismatic, and a great business resource to her fellow photographers! Check out her Align Client Advocate page to read some of Abby's album-related articles or view some of her past Align album designs. 
 
This wedding took place in historic Georgetown in Washington D.C. It combines sun-kissed portraits, a vibrant color palette, elegant locations and a high-energy reception party! We just love the way Abby photographed this joyous couple on their special day! Here are a few of our favorite spreads from this album:





You can view the entire album design in the slideshow below: 
 
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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Why up-selling albums serves our clients

Tips & Tricks

Hey guys! Melissa Jill -- Phoenix-based wedding photographer and Founder of Align -- here! I've been sharing over the past months some of my experiences and tips on album sales and workflow that have allowed me to really build an efficient and profitable workflow and serve my clients well. Today I wanted to step into some really exciting territory -- the topic of up-selling. 
 
If you've never considering up-selling your albums, you should. Up-selling can be done well or it can be done poorly. When done professionally and for the right reasons, up-selling can be a great service to our clients and increase our profit. 
 
The reason we should up-sell albums to our clients is that we want them to have an ideal, gorgeous family heirloom. We know that in order for them to have the album of their dreams, it will need to be larger than what we can reasonably expect to sell them before we show them any photos of their wedding. We can show them a beautiful sample album in their initial client meeting and maybe persuade them to include $1,500-$3,000 toward their album in their wedding package. But once they SEE their wedding photos, they will likely want many more of their images in their album than we can include for that price. Our job as photographers is to design an album that is ideal -- that tells the whole story of the day in a beautiful way that isn't too cluttered or busy -- and then give the client the opportunity to purchase the ideal upgraded album, or stick with what they committed to in their original package. This isn't a bait-and-switch tactic, this is a service provided to our client that gives them options. They are not forced into spending more money, but they are given the opportunity to purchase something better. 
 
I design all of my albums with more pages than the client orders. And I don't keep this a secret. My client is informed of this service before they even hire me. If a client orders an album with 17 spreads in it, I typically provide them an initial design with 25-35 spreads, just depending on what is ideal for that particular wedding. They then have the option to narrow down the spreads to just the 17 included in the package, or they can choose to upgrade at that time. Most of my clients choose to upgrade by at least a few spreads; many upgrade to the full design presented to them. 
 
Jessica, the bride in the above-pictured album, was on yearbook staff in high school. She highly valued photography and made sure to communicate that to me. I remember at her reception, her mother pulled me aside and told me that I needed to design Jessica a very large album because she was going to want all of her photos in it! I'd never heard that request from a mother-of-the-bride, but I took her words to heart. I designed what I thought was a HUGE album for Jessica. She ordered 17 spreads in her package, and I had her initial design created with 36. Over double. I sent it off to her and waited to hear back. Jessica replied to me within days and raved about the album design. She told me she loved everything about it, but there was only one problem:  
 
It wasn't big enough.  
 
She had me add 3 more spreads to the design and ended up purchasing a wedding album with 39 spreads (78 pages) in it. She spent $2,000 towards her album in her initial package and an additional $2,100+ afterwards in upgrades and parent albums. This experience solidified for me the power and importance of up-selling. We need to show clients what they will ideally want, but might not be willing to commit to before they see their photos.  
 
If you're interested in learning more about up-selling, check out the next posts in this up-selling series: 
3 Tips for Up-selling your albums the RIGHT way 
How to cover your album design costs and make a bonus profit! 
 
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
You should consider up-selling your albums. Here's why.
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

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Blog post written by: Melissa Jill
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Romantic Wedding Album Design for Michele With One L

Album Designs
We LOVE when photographers utilize Align's Album Start-Up Kit to jump-start their journey with albums! So we were incredibly excited when Colorado wedding photographer Michele With One L purchased the Start-Up Kit and took advantage of the sample album included in it to help her clients understand the value of albums. The sample album we created with Michele did its job so well that the clients featured in it ordered a copy for themselves -- no changes made!!  
 
Michele is a hybrid photographer, shooting a combination of film and digital photography to create timeless images for her clients. We feel so honored to get to work with her beautiful images, and to be her one-stop solution for albums, from designs to printed, heirloom albums! 
 
Here are a few of our favorite spreads from this gorgeous album:





Check out the entire album design in the slideshow below: 
 
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Design by: Denise (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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Speedy workflow = Happy Clients + Higher Sales

Tips & Tricks

Hey guys! Melissa Jill here! I'm not only the owner and founder of Align, but I am also a Phoenix-based wedding photographer who has been shooting weddings for over 16 years. For my workflow, speed has always been key. I've reworked my delivery schedule numerous times as I've observed and learned about client psychology. And today I want to share with you how you can help your clients to love your favorite images from their day THE MOST, as well as how you can ensure that they love their initial album design, requiring fewer changes, and producing higher sales. 
 
We live in an age of instant gratification where immediacy is expected of any service or product. But for me, there is an even more important reason to focus on speed. After a couple is married, their emotions are running high. They just enjoyed the most important day of their lives and they are on cloud nine. This emotional high lasts for a few days, maybe a week at the longest. Then it begins to drop off as their focus shifts to other adventures -- maybe moving into a new home or planning for their next trip. If we want our clients to attach these intense emotions to the wedding images we photographed for them -- we have a very short window of time in which to facilitate that. Sure, they may love their images if they see them weeks or months after their wedding day, but by then, the emotional attachment will not be as strong as it is in the days following the event. 
 
And so it follows that if you want your clients to LOVE their images, speed is key. They will love them more the sooner they see them. And if we are strategic about how we deliver their images, we can also persuade our clients about which images are the best and even which album design best tells the story of their day.  
 
Since I started shooting film in 2014, I have had to adjust my delivery schedule a bit, but prior to that, when I was shooting all digital, this is what my schedule for image and album design delivery after a Saturday wedding looked like:

1 -- Blog Post 
I culled the entire wedding, rating all of the images with the following: 3 stars for favorites (80-100 images), 2 stars for additional album images (100-150 images), 1 star for the rest of the images I want to deliver to clients (300-400 images). (These numbers are based on a 9-hour wedding with two photographers.) I deleted all of the unrated images immediately after culling. I color corrected the 3-starred images and pulled 30-40 images from these to create a blog post. By posting my favorite images on the blog so quickly after the wedding, I ensured that my clients fell in love with them, because they see them first, look at them over and over in the coming days, and attach to them the high emotions they are feeling. 
 
2 -- Initial Album Design 
My office manager then color corrected the 2-starred images and sent them and the favorites (in two separate folders) to Align so they could work their magic. The initial design is guaranteed in four business days, but typically only takes 1-2 days before showing up in my inbox. I used to put the entire wedding gallery online before creating the initial album design for my clients. But in recent years I flipped the order of these two tasks. That way my client is seeing an initial album design with even more images than they saw on the blog post, but without yet being overwhelmed by the entire gallery of 500-800 images. In my email I let them know that they will be able to swap out images and make changes once the entire gallery is online, but that they don't need to worry about that just yet. They can enjoy the album design while we work to get the rest of the images online. That way they spend a few days viewing their design over and over again. This often results in clients falling in love with their album design just as it is and requiring very few changes. They are seeing the story of their day, designed beautifully, while their emotions are still high from the event just a few days before. 
 
3 -- Entire Online Gallery 
My office manager then color corrects the 1-starred images, sorts all of the images, and puts the gallery of all 500-800 images online for the client to view. I email the client a few days later with instructions for how to make their revisions to their album design using the image names from the gallery. 
 
 
This workflow has been extremely successful for me -- my clients are thrilled with the turn-around times and love their images and albums. I know it may seem very ambitious to attempt to turn around everything so quickly -- especially if you run your business on your own -- but it is possible. If you don't have an office manager to help you with the color correction, you can outsource to ShootDotEdit -- our partner in image processing -- and extend this workflow by just a day or two (they turn around jobs in as little as 48 hours). Delegation or outsourcing are key to speedy workflows, and in the coming weeks I will talk about how you can up-sell your albums to create higher sales and cover these costs. Although I will go into more detail about how to increase your sales in future posts, it is important to note that your turn-around times DO directly impact your sales because of the emotional attachment that clients make to their images and album design. The stronger the emotional attachment, the more they will be willing to spend. They will want everything you have to offer them if you can help facilitate their decisions within those first few weeks after their wedding. If your workflow takes longer, you will miss out on that window of opportunity, as the client will have moved on to spending their money on other things. SPEED IS KEY!! 
 
That being said, I wanted to throw a bonus your way and share with you what I have found to be the #1 time-saving tool to speed up my workflow. This tool saves me time on client communication, freeing me up to facilitate the workflow I've described above. The best thing is, this tool is free and quick to implement. It's definitely a game-changer! Click here to sign up to download this time-saving hack for free today! 
 

How to structure your workflow for faster turn-around times so your clients fall in love with your images and initial album design, and spend more!
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Blog post written by: Melissa Jill
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Align Legacy Book -- Photography by Kristen Gardner

Album Designs

Today we have SUCH a stunning album design to share with you! And even better -- it's an Align Legacy Book! Double win! This album features photographs by Kristen Gardner. Kristen is a wedding photographer based in Virginia & Washington D.C. with an amazing talent for capturing the love and connection between her clients. It's so much fun to design with her lovely images!  
 
What are Align Legacy Books? They're our in-house line of high-quality printed albums! Here at Align Album Design, we offer album design services to photographers using hundreds of different album printing & binding companies. (Wanna see a list of the top 10 most popular?) However we ALSO print our own heirloom albums for photographers who want a one-stop-shop. Learn all about them over on this page! 
 
The wedding contained in this album took place at a historic Virginia horse farm, which provided a beautiful backdrop for the romantic details. We're so grateful that Kristen sent us the following photographs of her finished 10x10 Align Legacy Book! This album has a Carob colored leather cover with blind/clear debossing. The interior contains 19 spreads of our thick-page paper.  
 
Here are a few of our favorite spreads:



Check out the full album design in the slideshow below:  
 
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Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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