GIVEAWAY! >> Free content to help you sell albums to past clients

News!

It's been a tough month. Weddings have been cancelled or postponed. Shoots aren't booking. Money has stopped coming in.  
 
Ugh.  
 
Our hearts are breaking over all that is happening as a result of this virus and the impact it's had on you, our beloved clients. 
 
But we have an idea for you. 
 
What if you took this time to reach out to your past clients who didn't purchase an album and offer them one at a deeply discounted price -- maybe 40-50% off? Give them a deadline -- one week to submit payment? -- and see what happens! Call it your '"Quaran-time to Celebrate the Love Special"? (or something better -- haha!) 
 
This could accomplish two things: 
 
1 -- You could bring in some much-needed income while you're stuck at home. 
 
2 -- Your clients could get a break from the bad news and be reminded of what matters most -- their love and the people who mean the most to them. Albums connect people and we need connection now more than ever! 
 
Here's where we come in -- We are GIVING AWAY everything you need to make this album sale campaign happen. We've packaged up all of the following: 
 
>> A blog post with all the sale details 
>> An email campaign that will walk your clients through the process and deadlines 
>> Social media posts complete with graphics  
 
You are welcome to customize any of it of course, but the groundwork is DONE FOR YOU -- all you have to do is plug in the content and press publish and send! 
 
Click here to download our FREE Album Sale Campaign Content and use this time stuck at home to generate some income while serving your clients well! 
 
And please consider sharing this blog post with any of your photographer friends who could benefit! We'd love to work with them, but anyone is welcome to use this free content even if they aren't clients of Align!  
 
We hope you find it helpful! 
 
And guys -- We WILL get through this!!  
 
xo
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Blog post written by: Melissa Jill
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Historic Mansion Wedding Album Design for Tori Watson Photography

Album Designs

Ahh! It's just SO rewarding to see finished albums! A huge thank you to Tori Watson for shooting this beautiful Madera Books album we designed for her and sharing the images with us! This spring wedding took place at a historic mansion in Richmond, Virginia, and Tori's beautiful timeless photography style captured the day perfectly!  
 
Tori is a long-time client of Align's and also serves as one of our Client Advocates. We have featured so many of her designs throughout the years. You can see more of them here!  
 
And without further ado, here are some of our favorite spreads from today's featured design!






Click through the slideshow below to see the design in full! 
 
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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Morgan O'Neil on Getting Your Clients to Purchase an Album

Album Designs, Featured Clients

This talented lady started selling albums the first year she was in business and has sold them to 80% of her wedding clients year over year. We love working with her and thought we'd invite her to share what has worked for her! Without further ado, here is Morgan O'Neil!

Hi! I'm Morgan and I am a wedding photographer based in the coastal New England town of Duxbury, MA, just south of Boston. I primarily photograph weddings all over the Boston area and also a few in the Palm Beach, Florida area in the winter months (my second home!) I really focus on capturing mostly fun and real moments throughout the day, with fewer posed portraits and details. A lot of my clients come to me because they don't really like getting their photo taken, and they want the formal portraits to be quick and easy. This is why I like to focus on mostly candid moments throughout the day. 
 
I typically photograph 25-30 weddings a year, and about 80% of my clients purchase an album. Two out of the three packages I offer come with an album, so it is a pretty easy decision for most of my clients unless they are just looking for the basics. I've been told by clients that this sets me apart, as many photographers that they talked to only offer albums as an add-on, or don't offer them at all. For me, the best way to encourage clients to book a package that includes an album is to show them albums in person. Most couples have never seen or held a modern day wedding album, and they are blown away by the quality and can start to visualize their own photos in the book.  
 
I started offering albums right away the first year I started my business. I didn't know much about the industry when I first started, but I knew that albums were important and I wanted them to be a part of my business. My biggest struggle off the bat was taking too long to get couples their album design. They would move on to other things in their busy lives and I would have trouble getting them to approve or make changes to their design. Album designs could drag on sometimes for over a year. I started using Align a year ago and it completely transformed my business. Now I can get designs out quickly after delivering photo galleries, and my clients are still super excited about their photos and ready to quickly make decisions about their design and finalize things. Using Align has freed up so much time in my business that I can not afford to not use this service.  
 
The one thing I would say to a newer photographer who wants to offer albums is to just start. And keep it super simple at first! When I began, I had 2 packages, one included an album and one didn't. I only offered 1 album and the clients only had to make 1 choice between 4 colors for the cover. I purchased a sample of that album before ever selling one which was scary to do, but I knew I had to show it to couples in order for them to want to buy one. I hope my experience can be helpful for other photographers considering offering albums in their business!
 

 
 
Wow! Thanks so much Morgan! It's SO helpful to hear what has worked for you and led to your amazing success with albums! Thank you for taking the time to share!  
 
Morgan touched on so many topics we've talked about here on the blog. If you're interested in digging into any of these topics on a deeper level, click below to read more! 
 
Four Tips for Getting Your Clients to Value Albums...and Buy One 
How Many Album Options Should I Give My Clients? 
The #1 Key to Selling Albums 
To Outsource or not to Outsource 
How Outsourcing Helps you Make MORE Money in your Business 
Speedy Workflow = Happy Clients + Higher Sales 
 
 
The following are Morgan's photographs of one of her recent albums designed by Align and printed through Design Aglow.



To see this album design in its entirety, click through the slideshow: 
 
 
 
Thanks again Morgan! We love working with you!
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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Elizabeth Gelineau on Why She Photographs All her Albums

Album Designs, Featured Clients

above photo by Deborah Michelle Photography 
 
 
Mobile, Alabama-based wedding photographer Elizabeth Gelineau always sends us the most BEAUTIFUL images of her finished wedding albums. She clearly has a passion for styling and photographing albums so we asked her if we could pick her brain and share some of her tips with you.  
 
We've talked in the past about the importance of sharing your passion for albums with your clients as well as tips for photographing them and Elizabeth is an amazing example of how doing these things well can really drive your album sales and help get albums into the hands of all of your clients! We've worked with Elizabeth for three years now and last year alone she delivered 15 albums to her clients! 
 
Elizabeth has so much valuable insight to share, that we decided to divide it up into a 2-part series. Today she will be sharing why she photographs albums and how she uses the images and very soon she will be sharing all her album styling tips for getting beautiful flatlay images like this one:

So without further ado, here is Elizabeth!  
 
 

I always hate parting with an album once it's made its way to my office. Yes, I'm happy for my couples to receive this gorgeous heirloom full of their wedding day photos, but I secretly wish I had a copy for myself as well. The wedding album is a curated collection of the best of the best images from a wedding day. It's like a mini portfolio for each wedding and seeing my work in print is so rewarding! Since it's not possible to have a sample album for each wedding, I photograph the albums before I package them for shipping to my clients. 
 
Photographing albums has become something I look forward to, but the images aren't just for archiving purposes. I can use them in multiple ways on my blog, website and social media posts. It takes me about an hour to set up and photograph one album. That includes setting up my background, choosing any props, taking the photos and then the post-shoot cleanup. It's a small investment of time to create images that will work overtime for me later.

Here are some of the various ways I use album images:  
 
1 - On My Blog 
 
I use album images on my blog to create educational posts, both for my brides and for anyone who is passionate about printing photos. I want every bride to print their wedding photos and a wedding album is a great way to preserve the overall story of your wedding day. Showcasing albums in a blog post allows me to talk about the importance of albums, as well as showcase my wedding photography. It also becomes a resource for my clients, who are often working on their album order long-distance. Being able to see the finished version of an album in a cover material they're considering for their own album is so helpful. If you create a blog post featuring a client's album, be sure to link back to their original wedding blog post so that a viewer can see more of that same wedding.  
 
Click here to see one of the album features on my blog!

2 - On My Website 
 
After receiving the same questions about album options from multiple brides, I went in search of a solution that would save me time and answer their questions. When I found the album website template from Davey & Krista's online shop, I knew I'd found the perfect solution. The site is designed to provide clients with all the details about album options and is customizable to your album company, what you offer your clients, and your own pricing. I was able to put in the cover color options using stock images from my album company and then add images I'd taken of my client albums to round out the album website. Since I already had a catalog of photos of my client albums, I had this new page up and running in less than a couple of hours.


3 - On Social Media 
 
Who doesn't love a beautiful flatlay image in their social media feed? In addition to using the album photos on my blog and the album website, I make sure to share them on social media and write captions for those posts that talk about albums, often addressing frequently asked questions. I also love showcasing the beautiful work done by Align when it comes to the design of my albums! (Click here to follow Elizabeth on Instagram and see how she showcases albums so well!)

4 - In My Collection Guide & Bridal Guide Magazines 
 
My Collection Guide and Bridal Guide magazines both include information on wedding albums. I use photographs I've taken of my client albums in both of these printed booklets. I certainly could have used stock photos in these templates, but it's much more impactful to have photographs featuring albums that have been ordered by past clients than it is to insert a generic album image. 

(Bridal guide layout by Katelyn James) 
 
 
As you can see, there are SO MANY ways that I love to use images of my albums. It's been so valuable to take time to build up a portfolio of beautiful photos to share with my clients and for marketing purposes! 
 

 
 
 
Wow Elizabeth!! Thank you so much for sharing! This has been so helpful! I especially love what you shared about how using these images helps you give your current and upcoming clients an elevated experience by allowing them to see so many beautiful examples of album covers and envision what their own wedding album could look like! That is such a time-saving tip!  
 
Stay tuned....We will be sharing part 2 on how Elizabeth styles her flatlay album images very soon!
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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Summer Botanical Garden Wedding Album Design for Erin Lindsey Images

Album Designs
We've had the amazing pleasure of working with Erin Lindsey for over 4 years now and have designed nearly 40 albums for her! It gives us all the feels to be able to be a part of a photographer's team, serving both them and their clients for the long-term. Building relationships with photographers -- getting to know their design style, how they like to communicate, and how we can help alleviate some of the pressure they feel from their day to day workflow -- that's what FUELS us.  
 
Erin always does beautiful work, but when we saw the images from this Huntsville, Alabama Botanical Garden wedding, we knew we had to feature this design! It's SO stunning. I mean -- take a look at this opening spread. This is the exact spot where the couple got engaged, so it was meaningful that they got to take portraits in the same spot 9 months later on their wedding day:

Thank you to Erin for sending us photos of this beautiful album printed by WHCC! Here are a few more of our favorite spreads from this design:





And here's a slideshow of the entire design: 
 
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Design by: Denise (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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