Michigan Conservatory Wedding Album Design for Jean Smith Photography
Today we are excited to share with you an absolutely STUNNING design we created for the fabulous Jean Smith -- Michigan wedding photographer extraordinaire! Jean brings a refined eye for light and composition to everything she shoots and she makes our job of telling the story of a wedding day in album form SO FUN.
This wedding took place at the most beautiful glass conservatory on the outskirts of Detroit. We are enamored with it and think it made the most interesting location for this high-end event. Plants and light streaming in on all sides -- yes please!
Jean always sends us a mix of color and black and white photos and likes us to mix them in a balanced way throughout the spreads of the design. She typically sends us duplicate versions of many of the images in order to facilitate this -- one in color and one in black and white. We love the result!
Here are a few of our favorite spreads from this lovely design:
This wedding took place at the most beautiful glass conservatory on the outskirts of Detroit. We are enamored with it and think it made the most interesting location for this high-end event. Plants and light streaming in on all sides -- yes please!
Jean always sends us a mix of color and black and white photos and likes us to mix them in a balanced way throughout the spreads of the design. She typically sends us duplicate versions of many of the images in order to facilitate this -- one in color and one in black and white. We love the result!
Here are a few of our favorite spreads from this lovely design:
To see the design in full, click through the slideshow:
Thank you, Jean, for trusting us with your images for so many years!
Thank you, Jean, for trusting us with your images for so many years!
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Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
How To Choose Which Wedding To Feature In Your Sample Album
Hey there, fellow photographers! Melissa Jill here, pro-photographer and founder of Align. I know I've mentioned before how VITAL it is to share our passion for albums with our clients. More specifically, I've talked about how important it is to give our clients a tangible experience by letting them hold a sample album and leaf through the pages.
The truth is, if we want to sell albums, we have to show them! There is great power in studio sample albums. They hold the potential of taking an engaged couple from "mmm ... no thanks" to "umm -- YES PLEASE!"
While I've touched on 5 features every sample album should include, you might still be wondering which of your sessions would be the best to use for your sample album.
Today I am going to break down the top 5 elements to consider when choosing which wedding or portrait session to feature in your sample album!
1 - Feature a favorite.
Duh, right? You know the wedding or portrait session that has you swooning long after the day is over? The one that keeps you up at night because you are so excited about all the details and the beautiful light and how perfectly you feel you captured the love from beginning to end? That's the one! After all, you want to capture more of these types of sessions, right?
2 - Tell a story.
As a wedding photographer, rarely do I have a wedding where I love my photography from each portion of the day. From getting ready to portraits to the ceremony and the reception... pick a wedding (or portrait session) where you love the photos throughout the entire day so that you can tell a compelling story through the design.
3 - Feature clients who are relatable.
The goal is for your potential client to actually SEE themselves in your images. You want them to be able to imagine themselves in the pictures and to vividly create their own wedding experience in their minds as they flip through the pages. So feature a wedding in which the details and the couple might be relatable to the clients you ideally want to attract.
4 - Include a popular venue.
Consider picking a wedding or portrait shoot that showcases a popular venue in your local area. If a client you are meeting with is getting married at said venue or is considering it, think of how persuasive it would be to see the location showcased in such a visually appealing way! And even the clients who are NOT getting married there will probably be familiar enough with the venue to subconsciously feel a sense of connection to it.
5 - Show emotion.
Choose a session from which the portraits are emotionally moving. Appealing to the emotional side of your clients increases the chances they will be drawn into the album and be moved to include one in their package.
Hopefully as you read through these thoughts, the perfect wedding or portrait session came to mind for your next sample album. I hope you're excited to move forward and get that sample made!
To see a wedding I recently chose to feature in my own sample album, click here!
Also, to help even further with your sample album needs, we've created this Resource List for the Top 10 Most Popular Album Companies used by Align clients, along with testimonials from photographers who use each of them. Also included on the list is a general idea of what each company charges for a standard 10x10 album. You can download it for FREE today by clicking here and signing up for an account with Align -- no order necessary! Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.
The truth is, if we want to sell albums, we have to show them! There is great power in studio sample albums. They hold the potential of taking an engaged couple from "mmm ... no thanks" to "umm -- YES PLEASE!"
While I've touched on 5 features every sample album should include, you might still be wondering which of your sessions would be the best to use for your sample album.
Today I am going to break down the top 5 elements to consider when choosing which wedding or portrait session to feature in your sample album!
1 - Feature a favorite.
Duh, right? You know the wedding or portrait session that has you swooning long after the day is over? The one that keeps you up at night because you are so excited about all the details and the beautiful light and how perfectly you feel you captured the love from beginning to end? That's the one! After all, you want to capture more of these types of sessions, right?
2 - Tell a story.
As a wedding photographer, rarely do I have a wedding where I love my photography from each portion of the day. From getting ready to portraits to the ceremony and the reception... pick a wedding (or portrait session) where you love the photos throughout the entire day so that you can tell a compelling story through the design.
3 - Feature clients who are relatable.
The goal is for your potential client to actually SEE themselves in your images. You want them to be able to imagine themselves in the pictures and to vividly create their own wedding experience in their minds as they flip through the pages. So feature a wedding in which the details and the couple might be relatable to the clients you ideally want to attract.
4 - Include a popular venue.
Consider picking a wedding or portrait shoot that showcases a popular venue in your local area. If a client you are meeting with is getting married at said venue or is considering it, think of how persuasive it would be to see the location showcased in such a visually appealing way! And even the clients who are NOT getting married there will probably be familiar enough with the venue to subconsciously feel a sense of connection to it.
5 - Show emotion.
Choose a session from which the portraits are emotionally moving. Appealing to the emotional side of your clients increases the chances they will be drawn into the album and be moved to include one in their package.
Hopefully as you read through these thoughts, the perfect wedding or portrait session came to mind for your next sample album. I hope you're excited to move forward and get that sample made!
To see a wedding I recently chose to feature in my own sample album, click here!
Also, to help even further with your sample album needs, we've created this Resource List for the Top 10 Most Popular Album Companies used by Align clients, along with testimonials from photographers who use each of them. Also included on the list is a general idea of what each company charges for a standard 10x10 album. You can download it for FREE today by clicking here and signing up for an account with Align -- no order necessary! Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.
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Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
South Carolina Black Tie Wedding Album Design for Katie Jaynes Photography
What a treat today's featured album was to create! We partnered with fabulous South Carolina wedding photographer Katie Jaynes to design this for her clients who were married this spring at a lovely venue in Greenville, South Carolina. The black tie event was classic and elegant in every way -- every detail thought out and styled beautifully. Katie's photography is just so stunning that it made our job so easy!
Katie likes the look of more minimal spreads with plenty of white space alternating with busier spreads to make sure all of the clients' favorite photos from the day are included in the design, so her preferred designer Shannon always makes sure to keep this in mind.
Not only did we have the pleasure of designing this album, but we also printed it too! See below for some beautiful images Katie sent us of the printed 10x10 Align Legacy Book with thick pages, covered in Parchment linen with gold foil debossing on the front.
This album went from initial order to approved design in under 3 weeks and it was our absolute pleasure to streamline this process for Katie and her clients!
Here are some of our favorite spreads from the design along with images of the printed album:
Katie likes the look of more minimal spreads with plenty of white space alternating with busier spreads to make sure all of the clients' favorite photos from the day are included in the design, so her preferred designer Shannon always makes sure to keep this in mind.
Not only did we have the pleasure of designing this album, but we also printed it too! See below for some beautiful images Katie sent us of the printed 10x10 Align Legacy Book with thick pages, covered in Parchment linen with gold foil debossing on the front.
This album went from initial order to approved design in under 3 weeks and it was our absolute pleasure to streamline this process for Katie and her clients!
Here are some of our favorite spreads from the design along with images of the printed album:
To see the design in full, click through the slideshow:
Thank you, Katie, for trusting us with your images and clients!
Thank you, Katie, for trusting us with your images and clients!
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Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
South Carolina Floral Wedding Album Design for Holly Felts Photography
Just WOW. Today's featured album design is a beauty! From the bride's floral Monique Lhuillier gown to Oklahoma based wedding photographer Holly Felt's stunning documentary photography, this ten-spread album design packs a punch!
This wedding was featured on the front page of Style Me Pretty, and we can see why! Everything about this day was SO stylish and lovely. From the pastel florals, to the floral bridesmaid dresses, to the summer tent-covered reception, it was like a breath of fresh air in the midst of a warm summer.
This album design was approved by Holly's clients with no revisions, which is one of the highest compliments we can be paid! We love how this design turned out and know you will too!
Here are a few of our favorite spreads from this stunning design:
This wedding was featured on the front page of Style Me Pretty, and we can see why! Everything about this day was SO stylish and lovely. From the pastel florals, to the floral bridesmaid dresses, to the summer tent-covered reception, it was like a breath of fresh air in the midst of a warm summer.
This album design was approved by Holly's clients with no revisions, which is one of the highest compliments we can be paid! We love how this design turned out and know you will too!
Here are a few of our favorite spreads from this stunning design:
To see the design in full, click through the slideshow:
Thank you, Holly, for allowing us to work with your beautiful images!
Thank you, Holly, for allowing us to work with your beautiful images!
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Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
5 Features Every Sample Album Should Include
photo by Paige Vaughn Photo
As we all know, the #1 pre-requisite to selling albums...is to SHOW them! After all, you can't sell what you don't show!
But, what is the best way to show albums? What features must your sample album have in order to win the hearts of your clients and get them to say YES to their very own album, you ask? I've created a short list of 5 things that I consider essential to include in the sample albums you share with every potential client walking through your doors.
1 -- Show off your cover options.
Your sample albums should showcase your favorite cover option(s) you have available. This will simplify the decision making process for everyone who holds one of these albums in their hands. The real benefit of a sample album is that it allows clients to touch and feel it and see what they could expect from their own album.
2 -- Be intentional with the album size.
The albums you showcase should be the size and dimensions you most hope your clients will choose. The most popular dimensions for albums designed through Align are 10x10 or 12x12, so that's a great place to start. Clients are not very good at envisioning other options. They would prefer to point at one option among a few and say, "I want that," knowing that what they see is what they are going to get.
3 -- Highlight one wedding.
Each sample album should focus on one wedding and tell the story of that one day. I've written a separate post about how to choose which wedding to feature in your sample album. Featuring one wedding is more ideal than showcasing a sampling of your favorite images from a number of weddings. This approach is more true to the anatomy of an album and what they can expect from their own wedding album. It also allows you to showcase your story-telling ability throughout one wedding day, which brings us to tip #4!
4 -- Tell a story.
The album should tell the story of a wedding day from start to finish, full of details and moments that will draw your potential clients into the story emotionally. That will allow you to share your passion for albums during the meeting and again, help your clients to see what their own wedding album could be like.
5 -- Keep it simple.
Clean, simple, timeless design is key! Being intentional and selective in what you include in a sample album allows your images to stand apart and be appreciated as art. Your images themselves are interesting. You don't need to make your sample album design overly complex to create a beautiful album. Let the images shine and be your resume for potential clients!
Having an album you are excited to share with your clients at their initial meeting will only help enhance your passion for the product. When you are excited about the very product you hold in your hands, are proud of the work featured within, it will show! When you believe in the quality of the work that went into designing it and are touched by the story held within it...your client will be that much more likely to say YES to an album of their very own!
As we all know, the #1 pre-requisite to selling albums...is to SHOW them! After all, you can't sell what you don't show!
But, what is the best way to show albums? What features must your sample album have in order to win the hearts of your clients and get them to say YES to their very own album, you ask? I've created a short list of 5 things that I consider essential to include in the sample albums you share with every potential client walking through your doors.
1 -- Show off your cover options.
Your sample albums should showcase your favorite cover option(s) you have available. This will simplify the decision making process for everyone who holds one of these albums in their hands. The real benefit of a sample album is that it allows clients to touch and feel it and see what they could expect from their own album.
2 -- Be intentional with the album size.
The albums you showcase should be the size and dimensions you most hope your clients will choose. The most popular dimensions for albums designed through Align are 10x10 or 12x12, so that's a great place to start. Clients are not very good at envisioning other options. They would prefer to point at one option among a few and say, "I want that," knowing that what they see is what they are going to get.
3 -- Highlight one wedding.
Each sample album should focus on one wedding and tell the story of that one day. I've written a separate post about how to choose which wedding to feature in your sample album. Featuring one wedding is more ideal than showcasing a sampling of your favorite images from a number of weddings. This approach is more true to the anatomy of an album and what they can expect from their own wedding album. It also allows you to showcase your story-telling ability throughout one wedding day, which brings us to tip #4!
4 -- Tell a story.
The album should tell the story of a wedding day from start to finish, full of details and moments that will draw your potential clients into the story emotionally. That will allow you to share your passion for albums during the meeting and again, help your clients to see what their own wedding album could be like.
5 -- Keep it simple.
Clean, simple, timeless design is key! Being intentional and selective in what you include in a sample album allows your images to stand apart and be appreciated as art. Your images themselves are interesting. You don't need to make your sample album design overly complex to create a beautiful album. Let the images shine and be your resume for potential clients!
Having an album you are excited to share with your clients at their initial meeting will only help enhance your passion for the product. When you are excited about the very product you hold in your hands, are proud of the work featured within, it will show! When you believe in the quality of the work that went into designing it and are touched by the story held within it...your client will be that much more likely to say YES to an album of their very own!
I hope you've found these tips helpful!
----------> If you are overwhelmed with design and want to give outsourcing a try, click here to find out more about the design styles that Align offers. We have 3 standard design styles but can definitely customize to meet most needs. So don't hesitate to send us examples of designs you like and let us know what your preferences are, and we will design to those specifications. After you take a look at our design styles to find out which one would work best for you, click here to sign up for a free account with Align. When you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY. We'd love to be a part of creating beautiful heirloom albums for your studio and clients!
----------> If you are overwhelmed with design and want to give outsourcing a try, click here to find out more about the design styles that Align offers. We have 3 standard design styles but can definitely customize to meet most needs. So don't hesitate to send us examples of designs you like and let us know what your preferences are, and we will design to those specifications. After you take a look at our design styles to find out which one would work best for you, click here to sign up for a free account with Align. When you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY. We'd love to be a part of creating beautiful heirloom albums for your studio and clients!
-----------
Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
