Stunning Venue Album Design For Jessica Frey Photography

Album Designs

Not only do we have a STUNNING Align-designed album to share with you today, but it also comes paired with great marketing advice from Align client and wedding photographer Jessica Frey! The album featured in this blog post is one that Jessica gifted to the wedding venue pictured in its pages. Here's what Jessica has to say about this strategy: 
"I am excited to be a preferred vendor at Houston's luxury wedding venue, Chateau Cocomar and I wanted a beautiful album to provide them that shows off their gorgeous venue to potential clients while also highlighting my style of photography. Venue owners live for great photos that showcase their hard work so any opportunity you can take as a photographer to provide them with materials you should reach out! I've previously made venue albums for places I want to continue to book and it's worked well! I've booked clients that saw them while touring the venue and even if they didn't book, they connected with my style of photography.  
Thank you to Align Album Design for quickly making my images look great and saving me time to focus on client work! I'm so happy I've added their team into my workflow for album design! "
      --Jessica Frey of Jessica Frey Photography
And if you think Jessica's advice is top notch, wait until you see her images! This styled shoot is major eye candy! Thanks, Jessica, for sending us these photos of the finished Black River Imaging album! 

To view the full album design, click through the slideshow below: 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Classy Nashville Wedding Album Design for Rebecca Denton Photography

Album Designs

Rebecca Denton's photos of this Nashville wedding look SO GREAT in album form, don't you agree? I love the fact that the photos and album design radiate both elegance AND fun. Plus, the architecture of Church of the Assumption is simply stunning! 
Rebecca Denton is a fantastic Nashville wedding photographer we've been designing albums with for two years now! When it comes to her design style preferences, Rebecca tells us she prefers "elegant, timeless design", so we use our Classic Design Style but when in doubt, we go simpler rather than busier. The result is beautiful designs like the one below! 
Here are some of Rebecca's photographs of the finished Miller's Professional Imaging album. The bride & groom chose a light gray leather cover with blind embossing of their names and wedding date. So elegant!

For more photos of this album, check out Rebecca's blog post.  
And to view the album design in its entirety, click through the slideshow below: 
Design by: Kari (View More) // Design style: Classic (View More) // Blog post written by: Denise
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So you want to raise your prices?

Tips & Tricks
One thing to keep in mind if you are a wedding photographer who is considering raising your prices

photo by Alicia Lacey Photography 
Hey guys! Melissa Jill here! I'm the owner of Align Album Design and a wedding photographer based out of Phoenix, Arizona. Question for you: Are you seeking to break into the high-end market? To serve a clientele who values the art of photography? To make more money for your time?  
One of the ways to reach these goals is by DOING ALBUMS WELL.  
I've found in my experience as a photographer in the Phoenix market that there is a shift in the type of client around the $3-4K budget range. As I mentioned in this post a few weeks back, my studio has 5 photographers total and we serve clients with a photography budget ranging anywhere from $2,000 - $14,000. When a client comes to us with a budget of less than $3K, one of the first questions out of their mouth is, "Do your packages come with the high res images?" Not only that, but this is typically the only product they are interested in. They figure if they have the images, they can create other products themselves.  
But clients who have allocated over $4K for their wedding photography are a different type of client altogether. They are not nearly as interested in the digital images. Oftentimes when I mention that they can include them in their package, they look at me like, "What would I do with those?" And it seems like the more money people have, the less interested they are in them. Instead, they want something custom, something hand-crafted and one-of-a-kind, something they couldn't create themselves. Over the starting budget of $4K, clients in my market want an album. It's their priority and they take it for granted that a custom album is the final end product that they will have to tell the story of their day once their experience with their photographer is brought to completion.
when does a client want the high res images and when do they want an album?

The budget at which this shift occurs in your market may be different than mine, but I guarantee it exists. If we are interested in meeting our clients' needs AND in targeting a specific market, it's important that we as professional photographers are aware of where this shift occurs in our own market and make adjustments based on it.  
One of the adjustments I made when I raised my starting prices above $3K, was I replaced the high res images that I once included in all of my packages (because that's what my clients were wanting) with an album in every package. The album in my lowest package was a low-entry-point album that didn't cost me too much so I was able to keep it reasonably priced for my clients. In reformatting my packages, I still offered the high res images, but only included them in my middle and top packages. My packages have always been customizable, so theoretically clients can still take the album out of the package and add the high res images. But I wanted to make sure I was presenting my packages in a way that would meet the majority of my clients' needs AND would show them what I think is most important. (As I mentioned in my last post -- clients will be more likely to prioritize the album for themselves if you are passionate about them and prioritize them on your website and in your initial client meetings.) 
If one of your goals is to raise your prices, then doing albums well is going to be an integral part of making that transition -- because the high end bride wants an album. They want something beautiful and custom and one-of-a-kind. And they want it delivered with exceptional service. They want quality AND service. That's the ticket to their hearts and their referrals. It sounds so simple, but while it might be "simple," it's far from EASY. There are SO MANY pitfalls and issues that can arise. But since offering quality albums with exceptional service is a key to reaching the high end bride, it's definitely worth the effort to overcome these obstacles. In the coming weeks I will continue to share some tips for doing albums well and setting up your workflow for profitability and efficiency. Make sure to sign up here to receive emails about all of my album sales and workflow tips straight to your inbox! Stay tuned and join in the conversation in the comments below! I'd love to hear what has worked for you!
Wedding Photographers -- do you want to raise your prices? This is one thing to keep in mind!
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

Blog post written by: Melissa Jill
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Align Legacy Book -- Photography by Britt Crowe

Album Designs, Align Legacy Books

Today we have a jaw-droppingly beautiful album to share with you! It's an Align Legacy Book featuring photographs by Britt Crowe: Photographer of Love & Magic. Britt is an intimate wedding and elopement photographer based in California.  
What are Align Legacy Books? They're our in-house line of high-quality printed albums! Here at Align Album Design, we offer album design services to photographers using hundreds of different album printing & binding companies. (Wanna see a list of the top 10 most popular?) However we ALSO print our own heirloom albums for photographers who want a one-stop-shop. Learn all about them over on this page! 
The wedding contained in this album is a same-sex City Hall event that is oh-so-dreamy and oh-so-romantic. We're so thankful that Britt sent us photos of the finished 10x10 Align Legacy Book which contains 15 spreads of our thick-page paper with a cover in our Silhouette colored linen.  
We're smitten! Just take a look at this beauty...

To see this full album design, click through the slideshow below: 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Picturesque Virginia Wedding Album Design for Katelyn James Photography

Album Designs
We talk all the time about how outsourcing your album designs allows you to serve your clients even when YOU are unavailable (on vacation, in the middle of your busy season, etc.). But what about when the designer you outsource to is unavailable as well? Align Album Design has you covered! Our small team currently has 5 designers. That's intimate enough to provide personalized service to every client and communicate amongst each other about each client's design preferences. But it's large enough that there's always a designer available whenever a new order is placed or revisions come in! 
Our guaranteed 4 business day turnaround time isn't affected by an individual designer's personal time off. For example, I (Denise) took an unplugged vacation last week. There were still 4 other designers available to take on new designs that came in while I was gone. As for my in-progress orders, my fellow designer Andrea took care of all the revisions or final file deliveries that came in for me (Thanks Andrea)! 
Another example is that Virgina-based photographer and educator Katelyn James typically works with Kari as her album designer. However Kari took maternity leave earlier this summer as she welcomed her new baby boy into the world (Congrats Kari!). When Katelyn placed a new order for the below album design during that time, we immediately asked if she preferred to wait for Kari or if she'd rather work with someone immediately available. Katelyn was completely understanding and okay with having a different designer for that particular order. Due to Kari's amazing note taking, I was able to design the following album for Katelyn using all of the same design style preferences that Kari always follows for Katelyn's orders. The design was designed, revised, AND approved within a few weeks! Behold the power of teamwork! 
And today we're featuring that album design on this blog! We absolutely adore Katelyn's photographs from this wedding, especially of the gorgeous Big Spring Farm venue, of an adorable bride & groom, and of so many lovely details and florals. Here are some of our favorite spreads from this picturesque wedding's album design:

To see some of the past designs we've created for Katelyn, check out her Client Advocate profile.  
And to view today's album design in its entirety, click through the slideshow below: 
Design by: Denise (View More) // Design style: Simple (View More) // Blog post written by: Denise
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