Downtown Charleston Wedding album design for Britt Croft Photography

Album Designs
Madera Books album Khaki leather designed by Align Album Design

We are so excited to share another beautiful album design with you today! This one was photographed by long-time Align client Brittani Croft who is based out of South Carolina. Britt did such a fabulous job photographing the charming sites of downtown Charleston as well as all the couples' personal details throughout the day. And she was so kind to send us finished photos of the Madera Books album. This album is 10x10 and features Madera's Khaki leather.  
Here are a few of our favorite spreads:

Ahh! We can't get enough!  
If you can't either, click through the entire design below: 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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How To Choose Which Wedding To Feature In Your Sample Album

Tips & Tricks
Align Legacy Books studio sample album

Hey there, fellow photographers! Melissa Jill here, pro-photographer and founder of Align. I know I've mentioned before how VITAL it is to share our passion for albums with our clients. More specifically, I've talked about how important it is to give our clients a tangible experience by letting them hold a sample album and leaf through the pages.  
The truth is, if we want to sell albums, we have to show them! There is great power in studio sample albums. They hold the potential of taking an engaged couple from "mmm ... no thanks" to "umm -- YES PLEASE!"  
While I've touched on 5 features every sample album should include, you might still be wondering which of your sessions would be the best to use for your sample album.  
Today I am going to break down the top 5 elements to consider when choosing which wedding or portrait session to feature in your sample album!  
1 - Feature a favorite.  
Duh, right? You know the wedding or portrait session that has you swooning long after the day is over? The one that keeps you up at night because you are so excited about all the details and the beautiful light and how perfectly you feel you captured the love from beginning to end? That's the one! After all, you want to capture more of these types of sessions, right?  
2 - Tell a story.  
As a wedding photographer, rarely do I have a wedding where I love my photography from each portion of the day. From getting ready to portraits to the ceremony and the reception... pick a wedding (or portrait session) where you love the photos throughout the entire day so that you can tell a compelling story through the design. 
3 - Feature clients who are relatable.  
The goal is for your potential client to actually SEE themselves in your images. You want them to be able to imagine themselves in the pictures and to vividly create their own wedding experience in their minds as they flip through the pages. So feature a wedding in which the details and the couple might be relatable to the clients you ideally want to attract. 
4 - Include a popular venue. 
Consider picking a wedding or portrait shoot that showcases a popular venue in your local area. If a client you are meeting with is getting married at said venue or is considering it, think of how persuasive it would be to see the location showcased in such a visually appealing way! And even the clients who are NOT getting married there will probably be familiar enough with the venue to subconsciously feel a sense of connection to it. 
5 - Show emotion.  
Choose a session from which the portraits are emotionally moving. Appealing to the emotional side of your clients increases the chances they will be drawn into the album and be moved to include one in their package. 
Hopefully as you read through these thoughts, the perfect wedding or portrait session came to mind for your next sample album. I hope you're excited to move forward and get that sample made! 
To see a wedding I recently chose to feature in my own sample album, click here!  
Also, to help even further with your sample album needs, we've created this Resource List for the Top 10 Most Popular Album Companies used by Align clients, along with testimonials from photographers who use each of them. Also included on the list is a general idea of what each company charges for a standard 10x10 album. You can download it for FREE today by clicking here and signing up for an account with Align -- no order necessary! Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.

5 elements to consider when choosing which wedding to feature in your studio sample album
Blog post written by: Melissa Jill
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Maryland Country Club Wedding Album Design for John Malloy

Album Designs
Graphi Studio album designed by Align Album Design

We have had the pleasure of designing nearly 50 albums for Pennsylvania-based wedding photographer John Malloy and his clients! John is always so kind to our team and such a joy to work with! 
John typically uses our Hands-Off Service so that he doesn't have to be the middle-man and communicate between his client and his album designer. We act as his "in-house album designer" and communicate directly with his clients throughout the entire album design and revision process, freeing him up even more! His clients never see our branding and don't even need to know he is outsourcing. To find out if our Hands-Off Service is a fit for you, click here! 
John was so kind to send us some photos of the printed Graphi Studio album that we designed for a stunning Maryland wedding he photographed. Most of the albums we design are square, but John loves horizontal albums for how well they lend themselves to the story-telling of the day. We couldn't agree more! 
Here are a few of our favorite spreads:

So stunning! To see the full album design, click through the slideshow: 
Design by: Kari (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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New Jersey Beach wedding album design for Lauren Kearns

Album Designs

New Jersey-based Lauren Kearns photographs some of the most beautiful estate and beach weddings we have ever seen! We have had the pleasure of designing a dozen albums for her in the past 9 months and we can't get enough!  
Lauren likes her albums to be classic and timeless -- to tell the story of the day without the spreads being too cluttered. Which is a match made in heaven for us! That happens to be the exact design style we most gravitate towards ourselves! 
Lauren was so kind to send us a few images of the printed KISS album! We love seeing our finished work in print! 
Here are a few of our favorite spreads from this stunning beach album design:

To see the design in full, click through the slideshow: 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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5 Features Every Sample Album Should Include

Tips & Tricks
What every professional photographer should include in a sample wedding album

photo by Paige Vaughn Photo 
As we all know, the #1 pre-requisite to selling to SHOW them! After all, you can't sell what you don't show
But, what is the best way to show albums? What features must your sample album have in order to win the hearts of your clients and get them to say YES to their very own album, you ask? I've created a short list of 5 things that I consider essential to include in the sample albums you share with every potential client walking through your doors.  
1 -- Show off your cover options. 
Your sample albums should showcase your favorite cover option(s) you have available. This will simplify the decision making process for everyone who holds one of these albums in their hands. The real benefit of a sample album is that it allows clients to touch and feel it and see what they could expect from their own album.  
2 -- Be intentional with the album size. 
The albums you showcase should be the size and dimensions you most hope your clients will choose. The most popular dimensions for albums designed through Align are 10x10 or 12x12, so that's a great place to start. Clients are not very good at envisioning other options. They would prefer to point at one option among a few and say, "I want that," knowing that what they see is what they are going to get. 
3 -- Highlight one wedding. 
Each sample album should focus on one wedding and tell the story of that one day. I've written a separate post about how to choose which wedding to feature in your sample album. Featuring one wedding is more ideal than showcasing a sampling of your favorite images from a number of weddings. This approach is more true to the anatomy of an album and what they can expect from their own wedding album. It also allows you to showcase your story-telling ability throughout one wedding day, which brings us to tip #4! 
4 -- Tell a story. 
The album should tell the story of a wedding day from start to finish, full of details and moments that will draw your potential clients into the story emotionally. That will allow you to share your passion for albums during the meeting and again, help your clients to see what their own wedding album could be like. 
5 -- Keep it simple.  
Clean, simple, timeless design is key! Being intentional and selective in what you include in a sample album allows your images to stand apart and be appreciated as art. Your images themselves are interesting. You don't need to make your sample album design overly complex to create a beautiful album. Let the images shine and be your resume for potential clients!  
Having an album you are excited to share with your clients at their initial meeting will only help enhance your passion for the product. When you are excited about the very product you hold in your hands, are proud of the work featured within, it will show! When you believe in the quality of the work that went into designing it and are touched by the story held within it...your client will be that much more likely to say YES to an album of their very own!
I hope you've found these tips helpful!  
----------> If you are overwhelmed with design and want to give outsourcing a try, click here to find out more about the design styles that Align offers. We have 3 standard design styles but can definitely customize to meet most needs. So don't hesitate to send us examples of designs you like and let us know what your preferences are, and we will design to those specifications. After you take a look at our design styles to find out which one would work best for you, click here to sign up for a free account with Align. When you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY. We'd love to be a part of creating beautiful heirloom albums for your studio and clients!
What every professional photographer should include in a sample wedding album!
Blog post written by: Melissa Jill
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