Twin Senior Session Album Design for Brooke Elisabeth

Album Designs, Align Legacy Books

This was the first album design we had the pleasure of designing for Brooke Elisabeth -- a wedding, engagement, and high school graduating senior photographer based out of Minneapolis, Minnesota -- and we are SMITTEN. Her work is stunning and this senior session album featuring twin girls definitely made the list of our all time favorites! 
Brooke did her homework before submitting her first order with us. She browsed through all of our album design blog posts and took note of which designs she liked then specifically requested the designers who did them. As a result, she had very few revisions to the initial design. The extra time spent up front paid off when she got a design that she loved right out of the gate! 
And we love it too! Brooke ordered a 10x10 Align Legacy Book with a Metropolitan linen cover and is using it as her sample album. Can you imagine? Every senior who comes through her doors is going to want one! 
Here are a few of our favorite spreads from this design:

To see the album design in full, click through the slideshow: 
Thank you Brooke for sending us photos of the printed album! It was such a pleasure to work with you!
Design by: Kari (View More) // Design style: Simple (View More) // Blog post written by: Melissa Jill
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Align's 2020 Holiday Deadlines


'Tis the season for all things cozy, yuletide cheer ... and the mad dash to get everything done before HOLIDAY DEADLINES! Aren't you happy you're a photographer right about now? :) 
Your clients know that albums make amazing Christmas gifts, but do they know how long the album creation process takes? We want to help YOU help THEM have their albums in hand by the holidays, so here's a refresher on our design turnaround times and an announcement of our holiday print deadlines: 

Turnaround times for DESIGNS:  
Due to the back-and-forth nature of the design and revision process, there is no one-size-fits-all estimate for how long the design process will take from start to finish. Please allow yourself and your client ample design time (multiple weeks) by placing your design order AS SOON as possible. 
Initial designs - Within 4 business days of receiving your order form, deposit, and images  
Revision requests - 2 business days after we've received the comments and any additional images or clarifications needed 
Final file delivery - 1 business day after the album has been approved AND the final balance has been paid (**see note at bottom of this page) 
Our business days for designing are Monday through Friday except for the following holidays: 
Thanksgiving - Thursday, November 26 and Friday, November 27, 2020 
Christmas - Thursday, December 24 and Friday, December 25, 2020 
New Years - Friday, January 1, 2021 

Deadlines for PRINTING: 
If you'll also be printing through Align Legacy Books and wish to receive your album in the mail by December 21, 2020, you must send your album to print (i.e. fill out the custom Print Confirmation order form we email you after the design service is paid for) by the following dates: 
Sunday, November 22** for standard production turnaround times 
Sunday, December 6** for rush production turnaround times (extra $100 per album) 
Orders placed before 11:59pm November 22 will ship within 15 business days of the order date 
Orders placed between November 23 - December 6 with a RUSH FEE will ship by December 19 
Orders placed after December 6th will ship within 15 business days of the order date (starting the first week of January) 

**Important Advice Due to the back-and-forth nature of invoicing, please plan for about 48 hours in between when your design is approved and when you will receive your final files (if you are printing elsewhere) or the link to your custom Print Confirmation order form (if you're printing with us). To skip the invoicing steps and speed up the process, you can:
-Authorize us to automatically charge your saved credit card (find this setting at the bottom your Edit Profile page). 
-Or pre-purchase Align Credit (in any amount) on your Account Balance page which will be automatically applied to your balance.
PHEW! That is A LOT of detail! We're SO excited to help you serve your clients well this holiday season!
Blog post written by: Melissa Jill
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Alabama Church Wedding album design for Elizabeth Gelineau

Album Designs

Alabama-based Elizabeth Gelineau is known in these parts for her stunning styled photographs of albums. They are some of our favorites! So much so that we asked her to share all her secrets in these blog posts: 
Elizabeth Gelineau on Why She Photographs All Her Albums 
Elizabeth Gelineau's 6 Tips for Styling Albums 
Definitely worth a read if you are wanting to market and share your album offerings more widely and consistently! 
Today we get to feature another one of her stunning designs! This album was printed by Red Tree Albums and turned out so beautifully! Here are a few of our favorite spreads:

Click through the slideshow to see the design in full! 
Once again -- thank you Elizabeth for allowing us to work with your beautiful images!
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Melissa Jill
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How outsourcing helps you make MORE money in your business

Tips & Tricks
A wedding album designed by Align Album Design with photography by Erin Lindsey

photo by Erin Lindsey 
Who wants to make more money in their business?  
Dumb question, right? Who DOESN'T want to increase their profit? 
Hey guys -- Melissa Jill here! I'm a pro wedding photographer myself who also started Align Album Design years ago to help photographers do just this! We all want to make more money without having to necessarily work more hours. But how do you do that when you are just trying to keep up with delivering on the promises you've made to the clients you already have?

So many small business owners I know have a saving-on-costs mentality. They figure if they can do it themselves, they should, because then they increase their profit-margin by not having additional overhead costs. And while there is some merit to being conscious of your costs, I believe this mind-set is not an optimal perspective for a successful entrepreneur who wants to grow their business and make more money.  
Let me share a story from outside the business world by way of example. I have a friend named Kathleen. She is single and owns a home in a beautiful neighborhood with grass and big trees (these are few and far between in Arizona!). She is an elementary teacher, so she works long hours for little pay. She wanted to take on some additional after-hours tutoring jobs to try to make more money, but she struggled to find the time to do so with everything that is on her plate. She works all week long and on the weekend, she has to take care of the house and yard and do all the grocery shopping. She also loves to run, stay in shape, and go out with friends. It seems that there is little wiggle-room and give in her schedule and responsibilities. She doesn't mind doing the yard work -- it's nice to be outside -- but it's hard to keep up with, and she occasionally gets nasty notes from her HOA about how she needs to keep her grass trimmed better. One day she saw a neighbor boy who is in high school mowing a lawn down the street. She knew she didn't really have the additional money to outsource her yard work -- she's an underpaid teacher for goodness sakes -- but she got an idea. She walked down to chat with the boy and offered to pay him minimum wage to do yard work for her every-other-week. With the time she saved on doing the work herself, she picked up some tutoring jobs that pay $50/hour. No more nasty HOA notes AND she has increased her income. Win-win!  
This is a great example of the fundamental concept of how outsourcing can help businesses grow and make more money. So often business owners get stuck thinking that outsourcing is only a good option for people who are rolling in money. But that's not the case. It makes perfect sense for people who are tight on money and time, but who have ideas for how they can increase their profit by spending time working on tasks that will GROW their business. In addition, businesses that outsource to experts with fast turn-around times do a better job keeping their clients happy because they are able to offer a better SERVICE. Kathleen stopped getting nasty HOA letters; you can cut down on disgruntled clients who are waiting much longer than they'd like for their products.  
Outsourcing portions of your workflow that bog down your TO DO list and your time is just a smart business decision, regardless of how much money you have. If you want to grow your business and your bottom line, free yourself up to be an entrepreneur. Use your time to grow your business and implement your ideas, rather than to merely serve your current clients. It's the only way to grow. 
----------> If you have never tried outsourcing your album design, why not give it a try today and see if it does free you up to make more money in your business? Click here to sign up for an account with Align, and when you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY.

How to leverage your greatest resource -- time -- to increase your business profit
Blog post written by: Melissa Jill
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Coachella Valley Styled Shoot Album Design for Jaymel Molina

Album Designs

This romantic peachy summer-themed styled shoot was photographed by Las Vegas-based Jaymel Molina at the charming Old Polo Estate, located on 5 acres in the heart of Coachella Valley, just one mile from where the Annual Coachella Fest, Stagecoach, and Desert Trip is held.  
And we are DYYYYYING over it! This shoot was also feature on Style Me Pretty. Suffice it to say, it was a dream to work with these images and create this sample album for Jay! 
After we finalized this design for him, Jay shared this with us: 
"I think the biggest reason why I wanted to outsource the album design process is that I never know what image to use. Most professional labs that offer albums have design software available which make it easy to just drag and drop images, but as a photographer I always want to use the images that I like, not necessarily the ones that actually tell the story of the day. That is why it was important to find an album design company that would help me with this process and save me time." 
Brilliant! We love this perspective (obviously!) and were thankful to be brought on board! 
Jay was kind enough to send us photos of the printed WHCC album. Here are some of our favorite images/spreads:

To see the full design, click through the slideshow: 
Thank you for allowing us to work with your beautiful images, Jay!
Design by: Andrea (View More) // Design style: Simple (View More) // Blog post written by: Melissa Jill
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