8 Tips for Timeless Album Design

Tips & Tricks
8 tips for designing a timeless wedding album

above images by Megan Travis Photography 
 
 
Hey guys! Melissa Jill here! I remember the first album I designed myself. It was 2004 and my client had asked for an album. I had never even created a sample album at that point so EVERYTHING was new to me. But I figured, how hard could it be? I'll just whip one up. Haha! Poor little naive me. Three months, ten headaches, and a dozen workflow issues later, I had my first album done. It turned out to be much more challenging than I had initially anticipated. And being that I was new to albums, I was dealing with a HUGE learning curve. Since then I have learned so much about the album design and sales process, and that's one of the main reasons I'm sharing this series of tips -- to help others who may be facing this learning curve for the first time themselves. 
 
I remember looking back at that very first album years later in my client's home and cringing at a few of my choices. Namely, I thought it would be fun to make a collage of overlapping and tilted images for a reception spread. You know...because receptions are wild and crazy, the design should be as well? Yikes! Major regret on that design choice. There were a number of other design trends that I succumbed to in that first design that are SO entirely outdated now. Which makes me sad, because wedding albums need to last generations without looking outdated. Of all things, a wedding album should be timeless.  
Today I'm going to share some timeless design tips that we at Align adhere to, and that I would recommend to any of you out there who are designing your albums in house. I hope I don't step on any toes or hurt any feelings, but there are also a few outdated trends that I'd like to call out as well. I learned my lesson the hard way by regretting my design choices, and I want to encourage you all to keep your designs clean and timeless so you don't experience this same sense of regret years from now.  
 
So let's start by ripping the bandaid off first. The outdated trends to steer clear of are: 
 
1. Using images as backgrounds 
2. Making images opaque 
3. Excessive overlapping of images 
 
All of these trends clutter up your design and don't allow your images to stand apart and be appreciated as art. Your images themselves are interesting. You don't need to make your design overly complex to create a beautiful album. Let the images shine and tell the story for you. As a side note, even though we don't recommend any of the above design choices as being ideal, Align can absolutely design albums with these specifications. The most important thing to us is that you and your clients are happy. And we strive to customize our designs to fit your unique preferences. Just select the "Styled" design option and put your preferences in the comments section of your order form. 
 
Now for the positive tips. Here is what TO DO if you want your albums to be beautiful and remain timeless for generations to come.  
 
#1 -- Use restraint and don't clutter up your spreads with too many images. The fewer images per spread, the more importance you give them.
8 tips for designing a timeless wedding album

above images by Candace Berry Photography 
 
 
#2 -- If you do use a lot of images on a given page, make sure to use a structured layout that makes it easy for your eye to "read" what is going on.
8 tips for designing a timeless wedding album

above images by Maggie Harkov Photography 
 
 
#3 -- We prefer white backgrounds, but if you'd like to use some color on your album spreads, makes sure to pull the color from the photographs that are used on the spread to keep everything cohesive.
8 tips for designing a timeless wedding album

above images by Amelia Soper Photography 
 
 
#4 -- Much like matting for a framed photo, using negative space is a great way to draw attention and importance to an image. Don't feel the need to fill every white space.
8 tips for designing a timeless wedding album

above images by Hello Love Photography 
 
 
#5 -- Make your favorite image the focal point of the spread. Duh, the best images should be given the most real estate.
8 tips for designing a timeless wedding album

above images by Megan Alvarez Photography 
 
 
#6 -- Group your images by location so that each spread tells a cohesive story. This is a great thing to keep in mind when you are shooting too. Taking a number of different photos in each location will make for a great album design!
8 tips for designing a timeless wedding album

above images by Leezett Photography 
 
 
#7 -- Think about the color story you are telling on each spread. If there is too much going on color-wise, think about separating competing images onto separate spreads, or putting some of the images in black and white.
8 tips for designing a timeless wedding album

above images by Katelyn James Photography 
 
 
#8 -- Help your design to tell a story by including a number of scene-setting spreads that set the scene for what is to come. This is another great tip to keep in mind for when you are shooting! It's not only wedding detail photographs that help make a design beautiful, think about how you can take detail shots of the location and venue to help tell the story of the day.
8 tips for designing a timeless wedding album

above images by Leezett Photography 
 
 
I hope you've found these tips and examples helpful!  
 
----------> If you are overwhelmed with design and want to give outsourcing a try, click here to find out more about the design styles that Align offers. We have 3 standard design styles but can definitely customize to meet most needs, so don't hesitate to send us examples of designs you like and let us know what your preferences are, and we will design to those specifications. After you take a look at our design styles to find out which one would work best for you, click here to sign up for an account with Align. When you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY.
Top 10 Most Popular Album Companies

If you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.
8 Tips for Timeless Album Design
-----------
Blog post written by: Melissa Jill
Add a Comment

Rainy Day Wedding Album Design for Krista Jones Photography

Album Designs
Even setting Alanis Morissette songs aside, we all know that rain on a wedding day can be a challenge -- for the couple, for the vendors, and for the photographer. But one look at this charming, rainy-day wedding photographed by Krista A. Jones Photography, and we can't imagine how sunny skies could possibly have improved it!  
 
Krista & Davey are a talented husband & wife fine art photographer team based in Maryland. We cheer every time they place an album design order with us, because we know we'll be working with gorgeous images and heartfelt moments! Here are some of our favorite spreads from this album design:




To view the full album design in its entirety, click through the slideshow below:  
 
-----------
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
Add a Comment

Romantic Rose Gold Wedding Design for Jennifer Larsen

Album Designs
We are SO excited to share this album design we created for Jennifer Larsen. It features her lovely images from a Belleville, New Jersey wedding that was filled with sentimental touches and rose gold details. 
 
When Jennifer sent us photos of the finished albums, our jaws dropped! The final albums are Miller's Signature Albums from Miller's Professional Imaging, printed in three different sizes and covered in rose gold leather. Talk about stunning! Not only are they gorgeous, but the rose gold leather evokes the rose gold details that the couple included in their wedding day.  
 






To see some other designs we've made for Jennifer, check out this Dreamy Barn Wedding Album Design and this Joyful New Jersey Wedding Album Design
 
To view today's album design in its entirety, click through the slideshow below: 
 
-----------
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
Add a Comment

How to get started selling wedding albums

Tips & Tricks
The easiest and fastest way for photographers to start selling albums

Are you looking to start selling albums to your wedding and portrait clients? You've come to the right place! We have three AMAZING RESOURCES for you to check out that will help you quickly get on the path to success. Two of the three of them are completely free and the one that costs money is a steal for how much time and how many headaches it will save you! 
 
Align Album Design is not just an album design company -- the reason we EXIST is to help photographers SUCCEED at albums! Our main goals are for you to sell more albums, to be more profitable, and to experience more freedom in your life at the same time. So let's make that happen! 
 
These are the three resources we would recommend for photographers who are just starting out in albums: 
 
 
1 -- Our Comprehensive Blog Series 
 
Over the years we have answered every question we've ever gotten on album sales and workflow here on our blog. So if you're looking for a specific answer, that'd be a great place to start! Topics include:  
 
Four Tips for Getting Your Clients to Value Albums...and Buy One 
How to Pick an Album Company 
The #1 Key to Selling Albums 
Five Features Every Sample Album Should Include 
Ten Tips for Shooting with the Album in Mind 
How to Price Wedding Albums 
 
....and SO much more! Click here to access the entire series!

2 -- The Album Start-Up Kit 
 
Even with all the education in the world, it still takes a TON of work on the part of you, the photographer, to read through all of it and implement your own piecemeal solution before you are ready to launch or optimize your album sales. Many photographers avoid selling albums all together because it is such an overwhelming and daunting task.  
 
If that's you, we have the solution for you: The Album Start-Up Kit. 
 
We developed the Album Start-Up Kit with you in mind. It is literally the EASIEST and FASTEST way to start selling albums. Whereas it typically can take well over 100 hours of work and research -- setting up your pricing, trial and error with design and proofing, writing email templates, creating a page on your website to showcase albums, figuring out what to say at your initial client meetings -- the Album Start-Up Kit has all of this and more already DONE FOR YOU and ready to implement in 4-6 hours tops! 
 
Imagine being able to make $1,000 ADDITIONAL PROFIT on each of your weddings this coming season with only 4-6 hours of work on your part. Does that sound like a dream? It's not! It's completely attainable with this Kit! 
 
If you're ready to increase your profit and take your business to the next level by offering high-end custom albums to your clients, click here to check out the Album Start-Up Kit and get a jump-start on increasing your profit TODAY!

3 -- Our Top 10 Most Popular Album Companies Resource List 
 
Finally, for those of you who are considering which album company to partner with for your printing and binding needs, we've created this Resource List for the Top 10 Most Popular Album Companies used by Align clients, along with testimonials from photographers who use each of them. Also included on the list is a general idea of what each company charges for a standard 10x10 album. You can download it for FREE today by clicking here and signing up for an account with Align -- no order necessary! Or if you already have an existing Align account and want a copy of this resource guide, you're welcome to email us for a copy.  
 
 
We hope you feel empowered to get started on your journey to selling albums effectively! We are here to help! Feel free to leave us a question in the comments below and we'll get back to you right away!
The EASIEST and FASTEST way for photographers to start selling albums
-----------
Blog post written by: Melissa Jill
Add a Comment

Beautiful Mountaintop Wedding Album Design for Michelle Eaton

Album Designs
Is there anything more picturesque than a mountaintop wedding?! We are blown away by today's featured album design that includes Michelle Eaton Photography's images of a romantic wedding at the summit of Loon Mountain Ski Resort in New Hampshire. Such a majestic setting! 
 
Michelle is a New England wedding photographer, and we love being part of her team, helping her to provide albums to her clients. We have the BEST time working with her and her gorgeous images! Here are some of our favorite spreads from this album design:




To view the whole album design, you can click through the slideshow below:  
 
-----------
Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Alaine
Add a Comment
1 of 63Older Posts