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Sweet Massachusetts Barn Wedding Album Design by Deborah Zoe Photography

Album Designs
Lookie lookie! We have a super pretty album design to share with you today! This sweet wedding took place at The Barn at Gibbet Hill in northern Massachusetts and was photographed by the talented Deborah Zoe. We feel so lucky to have contributed the design for this beautiful heirloom album. 
When it comes to knowing and sharing the importance of albums, Deb is a pro!! She previously shared her wisdom on Align's blog in this post about educating your clients about the value of albums. She also does an amazing job of sharing her albums on her website and blog. A quick glance at her Products section and you'll be swooning over all the album goodness!  
Today we're thrilled to share some photos Deb sent us of this Madera 10x10 album with a Calf Leather Light Brown cover. Enjoy scrolling!

To see the full album design, click through the slideshow below! 
Design by: Michelle (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Deborah Zoe on Educating Clients on the Importance of Albums

Album Designs, Featured Clients
We're so excited to share some wise words from Align client and Massachusetts photographer Deborah Zoe today! We just LOVE these paragraphs she wrote up to share the why's and how's of her album process! Without further ado, I'll let Deb introduce herself!! 
I'm Deborah Zoe, a Boston area wedding and portrait photographer - Inspired by a rugged coastline, classic architecture and the beauty of New England, I'm passionate about creating images that will serve as a family's history, honoring what was and celebrating what is to come! I'm married to my college sweetheart (just celebrated our 10 year wedding anniversary!) and together we're raising the most adorable three year old around!! When not behind the camera you can find me digging my toes into a sandy beach, getting lost in a good book or watching entirely too much Fixer Upper!

I believe in a wholistic client experience, meaning I don't just show up to a wedding to just photograph the day. From initial inquiry to delivery of their wedding album, I want to give my clients an experience that celebrates their relationship and that tangibly shares the love they are building together. A big part of that experience is in the creation of a wedding album.  
In the beginning I didn't know how to offer albums to my clients, let alone how to price them properly. I realized quickly that if I wanted my clients to add albums to their collections I needed to educate them on the value of the album. Through a series of posts on my blog, I began to share why I believed in wedding albums along with testimonies from past clients who created their own albums. I shared examples of real albums and gave my audience a sneak peek into what my albums looked like. Slowly, through intentionally sharing on my blog and in conversations with potential clients, I was able to educate my audience on the importance and value of creating tangible heirlooms. Beyond simply increasing my album orders I was able to increase the price point of my albums. Key point? Educating your audience through a constant conversation, whether through social media, website or blog, helps to create value and make the difference in helping you to increase your albums sales.

As I shared above, an exceptional client experience is a cornerstone of my business. I knew that if I was going to offer albums, I wanted to offer my clients the best. I found a match in Madera Books, whose quality, attention to detail and customer service cannot be beat. I've been working with Madera since 2011 and have been pleased to partner with them to create beautiful albums for my clients. Recently I've expanded my heirloom offerings to include a matted folio and album from Cypress. Their commitment to quality and the client experience is the perfect fit for my business.  
Part of the exceptional client experience I've already talked about is in the actual album design. I'm a photographer, not a designer and I knew from the beginning that album design was something I needed to outsource. Align Album Design takes care of all the design aspects of the album. I love being able to confidently (and easily!) share an album design with a client knowing that they will love what has been created. Each layout is thoughtfully created with the client's desires and specific wedding day in mind. Knowing that this part of the album experience is cared for by professional and talented designers not only gives me peace of mind but frees me up to take care of other aspects of the client experience like delivering fun surprises or thoughtfully addressing their planning questions.
Deb, thank you so much for sharing your story and experience with your fellow photographers! You rock! And a bonus thank you for sending us some photos of one of your recent printed albums! The following photos are of a Madera Books 10x10 album with a khaki leather cover that Align designed. 

To view the full album design, click through below! 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Aubrey Greene on increasing album sales

Featured Clients
Aubrey Greene is a Massachusetts and Rhode Island based wedding photographer who has been one of our clients from the VERY beginning. As in, Align launched on March 21, 2012 and Aubrey placed her first orders on April 3rd. She is so talented and we just love working with her images! 
This is Aubrey (photo by Deborah Zoe):

Talented AND gorgeous. Some people really have it all :). 
When Aubrey sent us a photo of one of her finished albums, I knew we had to twist her arm to share on the blog! Thankfully, she was more than happy to. I love what Aubrey shares here about her journey to make album sales efficient and profitable for her business and lifestyle: 
"Two years ago I was in the driver's seat of something truly amazing. I was a successful boutique wedding photographer, focusing on couples who love family, life, and love; a business that embraced everything about me. It was my baby.  
And then I found out I was REALLY going to have a baby! 
Once I became a mom to an amazing little boy, Maxwell, I knew something had to give, but I didn't want my thriving company to suffer. So I made a list of all the things I do on a daily basis. Very quickly I realized that I could outsource a lot of tasks required to run a photography business, without sacrificing my client relationships or the quality of my product. This allowed me the ability to be both a mom and a successful business owner.  
One of the major items on my list was album design. I used to have my clients select all their album images then give them unlimited revisions in the design process. I would spend weeks trying to design an album and coordinate revisions with clients. I knew that outsourcing this could only make my business better and more efficient. I was able to bring my costs down and offer a more affordable album to my clients, which in turn brought in more album sales. I also started selecting all the images for my clients and using the first of three revisions for myself. My clients then use the other two revisions for image swaps and composition changes. Now, using Align, I can have a client-approved design off to my album company, Renaissance Albums, in one to two weeks! This makes for a happy client, very happy future clients, and an extremely happy photographer!

So what am I doing in my "free time"? I'm raising a handsome, funny, super smart little boy! I can watch him learn and grow every day. I get to witness all of those amazing firsts. On the business side of things, I can also focus more attention on my clients. Having Align in my life has been nothing short of a win-win situation!"

SO awesome Aubrey! Thank you for sharing so openly about what has and hasn't worked for you! 
Aubrey has some beautiful designs. Here is one of my favorite spreads from one of them:

Design by: Michelle (View More) // Design style: Classic (View More)
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