New Cover Text Options for Align Legacy Books


In the two years since we've been offering physical albums to our design clients, Align Legacy Books have found their way into hundreds of homes. These books are truly heirlooms, and we're so proud of them! That's why we're always grateful for the feedback about Align Legacy Books that we receive from our clients. One of the comments that we have heard is that you want more variety in cover text -- both fonts and finishes. We're so excited to show you the result!

Above left: Cardo font on Parchment linen. Above right: Adelicia font on Eight Ball leather. 
Font Options 
We have always offered a sans serif font that we find elegant and readable. We're not taking that away, but we ARE offering several additional fonts, so that you can choose the one that best suits your clients' style! Along with a dignified serif font, we've also added 3 script fonts that all have their own unique flair!

Above left: Euphoria font on Silhouette linen. Above right: Allura font on Yukon leather.  
Finish Options 
Along with the traditional blind (clear) debossing, we've added three new metallic finishes. Choose from Rose Gold, Gold, Silver. These colors are elegant and on-trend, and your clients will love them! And if you prefer not to add a color to the text, choose Clear for the classic blind debossing look!

Above left: Euphoria, Cardo, Allura & Adelicia fonts on Eight Ball leather. Above right: Euphoria, Cardo, Allura & Adelicia fonts on Silhouette linen. 
Font Previewer 
With more fonts to choose from, we wanted to make your decision as easy as possible! So we have created a Font Previewer to let you try them out. When you type your text into the box at the top of the page, you'll see a preview of what it will look like in all of the possible fonts. Click here to try out the Font Previewer, or click the link that says "Explore text options" when you're placing your Align Legacy Book print order.

We're so excited about these new text options for the covers of your Align Legacy Books! We hope you are, too! For more information about Align Legacy Books, click here.
Blog post written by: Alaine
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Chic Maryland Wedding Album Design for Rebekah J. Murray

Album Designs
We have such an elegant album design to share with you today! This wedding at the historic Antrim 1844 was perfectly captured by Rebekah J. Murray Photography. Rebekah is a wedding and editorial photographer based in the Virginia/DC area, with a romantic style that really allows the couples' love stories to shine!  
Rebekah prefers designs with plenty of negative space, which draws attention to the images themselves, so we use a hybrid of our Classic and Simple design styles for her. We love the way her beautiful images are showcased in our album designs! Here are a few of our favorite spreads from this album:

To see some other designs we've made for Rebekah, check out this Cathedral Wedding Album Design and this Beautiful University Chapel Wedding Album Design
To view the full album design in its entirety, click through the slideshow below:  
Design by: Kari (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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Nautical Marina Wedding Album Design by Deborah Zoe Photography

Album Designs

We're such fans of today's feature album design! This wedding was photographed at Nauticus Marina in Cap Cod by the amazing Deborah Zoe Photography, and it's full of romantic touches and New England seaside charm! Deb uses this album as a studio sample to show off her clean and elegant design style, which allows her beautiful images to speak for themselves!  
Deb is a fine art wedding & portrait photographer who prides herself on telling stories with her images. For some words of wisdom from a photographer who sells albums well, read her guest post entitled Deborah Zoe on Educating Clients on the Importance of Albums
Now onto today's beautiful design! Here are photos Deb sent us of this KISS Books album with a Ardesia leather cover:

To see some other designs we've made for Deborah, click here! 
To view the full album design in its entirety, click through the slideshow below: 
Design by: Andrea (View More) // Design style: Simple (View More) // Blog post written by: Alaine
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How to Price Wedding Albums

Tips & Tricks

photo by Bow Tie Collaborative 
How in the WORLD do you price these things!?  
Right? Am I alone, or is this one of the most confounding decisions you have to make when you add albums to your product line as a photographer? I'm the Owner and Founder of Align, but I am also a Phoenix-based wedding photographer. I remember having cold sweats trying to figure out how to price things when I first started my business. Even today it can be very confusing to know where to start. Here's the thing. Albums are expensive. They're costly to us as the photographer, and they take up a lot of time (unless you outsource to Align, use our hands-off service so we communicate directly with your clients, and have us do the printing for you as well). Plus they are a one-of-a-kind custom, heirloom quality product. They are expensive, and they should be. The high price tag that comes with a custom wedding album is justified.  
Here's the rule-of-thumb that I go by when calculating the mark-up for my albums:

Let me simplify this even more by sharing how you use a calculator to figure out exactly what to charge for your albums. Take the cost that the album company is going to bill you for the product, and multiply it by three. Then multiply that same initial number by five. Pick a number somewhere between the two that seems reasonable to you. That's what you should charge your client. If you are trying to make your albums more affordable to get them into the homes of more of your clients, stay closer to the 300% mark-up number. If you are serving a high-end clientele, or you are selling an album that you are getting at a very affordable price in comparison to its quality, mark it up closer to the 500% mark. But if you're somewhere in that range, you will make money for your time. If you are outsourcing your design work to Align, you could factor that into your costs that you then multiply by three or five, but I wouldn't. I would just take the price that you are charged for the physical product and use that. You're saving your time by outsourcing the design work. And if you look at the profit you make on an album when you mark it up by 300-500%, you still make a hefty profit even after you subtract what you pay to outsource. 
I have one album that I charge $1,700 for and another that starts at $3,000. Both are marked up by about 300%. I do this, even for the more costly album, to keep it somewhat affordable. (It's hard to get a client to buy into a package with an album that costs over $3,000 before their wedding takes place and they see their photos.) 
Again, if you're just starting out, the price you see on your calculator after you multiply by 3 or 5 may seem exorbitant to you, but remember, you are selling a custom, heirloom-quality product. This is a once-in-a-lifetime purchase for your clients and if you show them something amazing (don't forget you have to show it to sell it!) they will see the value. 
--------------> Click here to take our 3-Question Quiz to find out if you are pricing your albums for profit! We'll email you right away with your results and let you know who your album sales strategy alter-ego is as well as some recommendations for how you can tweak your pricing to line up with your values!  

3-Question Quiz to find out if you are pricing your wedding albums for profit
Blog post written by: Melissa Jill
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Elegant Federal Triangle Wedding Album Design for Sarah Bradshaw Photography

Album Designs
The album design we're featuring today is a stunner from Sarah Bradshaw Photography. Sarah is an absolute delight, and an amazing editorial wedding photographer based in Washington DC. She photographs sophisticated weddings in the grandeur of the nation's capital, and the one we're featuring here today is a perfect example! The following album design contains Sarah's stunning photographs of a lovely wedding, with the stately stone buildings of DC as the backdrop for portraits, and a reception at the historic Andrew Mellon Auditorium. We love the classic beauty of this wedding, and the way Sarah captured the couple's joy! Thanks for allowing us to work with your beautiful images, Sarah!  
Here are a few of our favorite spreads from today's featured design...

To see some other designs we've made for Sarah, click here! 
And to view today's album design in its entirety, click through the slideshow below: 
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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