New Jersey Lake Wedding Album Design for Jennifer Larsen

Album Designs

When we get to design an album for Jennifer Larsen Photography, we always know the images are going to be stunning. And the wedding in today's featured album does not disappoint! This design shows off a charming lakeside wedding in northern New Jersey, and every single spread is a winner! Jennifer's beautiful, airy style shows off the unique details of this wedding perfectly!  
 
We were so grateful that Jennifer sent us photos of the finished albums! The printed album is a Miller's Signature Album from Miller's Professional Imaging, and we love they way it came out! Here are a few of our favorite spreads: 





There are so many more great spreads in this album! Check them out in the slideshow below: 
 
-----------
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
Add a Comment

5 Minute Trick to Ensure Faster Album Finalization

Tips & Tricks
Align Legacy Book

Ok photographer friends -- let's get real. This is a safe place. Our clients don't read this blog. So let's hash it out. What is the longest you've gone between a wedding and placing the album order? Months? Years? 
 
If you've been reading this blog for very long, you know that I am not only the Founder of Align, I'm a wedding photographer as well. And friend -- I'VE BEEN THERE! Boy, have I ever! 
 
I've been in business for about 16 years now, and I've got some stories :). In 2007 I shot a wedding for a sweet couple. He was in the military, she looked like Barbie. The wedding was great and everything went smoothly. But I had a hard time getting ahold of them after the wedding. They had included an album in their package, and by then I was pre-designing. So I sent them a link to the design like I normally do with instructions for revising and approving it. Nothing. No email response. I followed up. Still nothing. Six months went by, I called to leave a voicemail since email was unproductive. The bride's voicemail box was full. A year later I FINALLY received an email from the bride letting me know they'd had some medical issues in the family but that she was committed to finalizing the album in the next week. That's the last time I've heard from her.  
 
It's been twelve years.  
 
This sweet couple never received their wedding album and I'm sad about that. Sometimes life gets crazy and getting back to your photographer after the wedding gets pushed lower and lower on the priority list. If that couple were to come back to me today I would be obligated to produce a wedding album for them. At the time I had nothing in my contract pertaining to this type of situation. But I've learned my lesson. Let's say that couple did come back to me in 2020 and asked me to produce their album. My costs have gone up since then. My album company has raised their prices many times over since 2007. But that wouldn't matter. I would need to fulfill my end of our agreement without any additional charges to cover my costs. 
 
So I'm guessing I have you all beat with this story. But I know it's all too common for photographers to wait on clients for months and even years to be given the thumbs up to order their album. I have one stellar tip for you that will take you 5 minutes to implement and you won't run into this issue ever again. It is a two-step process: 
 
1 -- Add a clause to your contract with these words (feel free to copy and paste -- this is exactly what is in my contract): 
"The client is responsible for finalizing their album design no later than 6 months after their wedding. After 6 months, if the album design is not finalized by the client, the base price of the album will increase by $500. If after one year the album design is not finalized, the base price of the album will increase by another $500." 
 
2 -- Add a task to your calendar to email the client 5 months after the wedding, letting them know they have one month left to finalize their design and referencing this clause.  
 
Done.  
 
The purpose of this clause is not to get more money out of your client. The purpose is to motivate them to finalize their album so you can get it ordered for them in a timely manner. Since I added this clause to my contract years ago I've never once had to charge my client the additional money. But I have had many people go right up to that 6 month deadline. The magical thing is that no one goes over and I have no albums hanging over my head from years past.  
 
It's human nature -- we all operate better with fixed deadlines. Do yourself and your clients a favor -- give them one. Rather than following up endlessly, follow up one time with a deadline that motivates action. Then sit back and experience the freedom and peace of not having album orders hanging endlessly over your head. 
 
 
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
5 minute trick to faster album finalization -- no more albums hanging over your head for months and years!
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

-----------
Blog post written by: Melissa Jill
Add a Comment  (3)

Chicago Botanic Garden Wedding Album Design for Tiffaney Childs

Album Designs
Today's featured album is sure to charm you! This sweet Chicago Botanic Garden wedding was photographed by Tiffaney Childs Photography, who captured every pretty detail and meaningful moment! The thoughtful use of whitespace in this album helps to create a timeless design that is a perfect fit for the classic elegance of the wedding itself. This is an album that will never go out of style!  
 
Tiffaney is a film photographer based in Chicago who tells stories through her beautiful images. Her sophisticated style, creamy tones and clean composition make her photos a joy to work with! Here are a few of our favorite spreads from this album design:






To view the full album design, flip through the slideshow below: 
 
-----------
Design by: Shannon (View More) // Design style: Classic (View More) // Blog post written by: Alaine
Add a Comment

Alabama Country Club Wedding Album Design for Rebecca Long

Album Designs
We've been designing albums for Rebecca Long Photography since 2013, and it is always a joy to work with her! Rebecca is a wonderful wedding & portrait photographer based in Birmingham, Alabama. Her motto with clients is, "Relax and enjoy it," and it's apparent that the bride & groom featured in this album took that advice to heart! They clearly enjoyed every moment of their wedding day! 
 
Here at Align, we often advocate for photographers to choose album images for their clients and pre-design the album in order to speed up the process. Rebecca has a different strategy for keeping her clients on track: 
 
--------------------------------------------------------------------------- 
I do let my clients choose their own photos. After the wedding, I give clients a few weeks to get comfortable with their images. I then send an email letting the clients know how many images to choose and that, if they'd prefer, I can choose for them (which never really happens). If they choose their images by a certain date, I allow them 5 extra spreads - which is a win for everyone! This keeps my workflow moving along, awards the clients with some extra spreads, and gives them a nice album experience with a sense of control over which photos are included in the album. It also incentivizes them with a deadline, so they get to work on it fairly quickly. I do have some clients that can't quite choose, so they'll narrow down to several hundred. As long as it's under 300 images, I send those favorites off to Align to work with. The designer always does a great job narrowing down from there, and the client and I can always add back any images that may be missing from the overall story. We usually have the design finalized in one revision round with Align -- two rounds max!  --Rebecca Long
--------------------------------------------------------------------------- 
 
That's so clever, Rebecca! Thank you for sharing your strategy! Here are a few of our favorite spreads from this lovely country club wedding album design:






To view the entire album design, check out the slideshow below: 
 
-----------
Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
Add a Comment

Using Incentives & Deadlines to Close the Sale

Tips & Tricks

Hey guys! Melissa Jill -- Phoenix-based wedding photographer and owner of Align -- here again to continue my series on efficient and profitable album design and sales. I've talked a lot in this series about up-selling -- offering your clients the option to add spreads to their album after the wedding by showing them an ideal design they won't be able to live without. As I've mentioned in past posts, there is a RIGHT and a WRONG way to do this. This post isn't going to make a lot of sense if you aren't caught up on the other posts where I discussed this concept of up-selling and how to do it well. So make sure you get caught up here before reading on: 
 
WHY UP-SELLING ALBUMS SERVES OUR CLIENTS 
3 TIPS FOR UP-SELLING YOUR ALBUMS THE RIGHT WAY 
HOW TO COVER YOUR ALBUM DESIGN COSTS AND MAKE A BONUS PROFIT! 
 
Once you present an opportunity to your client to upgrade their album, it is wise to entice them with some incentives for choosing to do so in a timely manner. They are sure to love the ideal album design you send them and want the whole thing. But if they put off the decision to upgrade and the initial excitement wears off, it is unlikely they will decide to do so. They will instead, more than likely, find another place to spend their money.  
 
When I send an email to my clients with instructions for how to revise their initial album design, I include information on my incentives and deadlines:

I spell out the costs and the deadlines explicitly in an email so they know exactly what their options are. For example:  
 
"I wanted to give you some info on how to proceed with finalizing your album design. The album you ordered includes 17 spreads. The one I designed you has 30. I did this because you guys had so many great photos and I wanted to show you what your album COULD be. So you can either choose to narrow down the layouts to 17 or upgrade your album by purchasing more layout spreads at $120/spread. If you wanted to purchase the album as it is now, it would cost an additional $1,689.48 (this includes tax). 
 
I would really love for you guys to have the full album I designed for you, so if you place your order for the full 30 spreads within one month (by May 7th) I'll give you 20% off the cost of upgrading (total due would be $1,351.58). If you place your order for the full 30 spreads within 2 months (by June 7th) I'll give you 10% off the cost of upgrading (total due would be $1,520.53)." 
 
These incentives and deadlines encourage clients to make a decision quickly, while their excitement for their wedding is still running high. AND they help speed up the decision making process to keep your album turn-around times short. It's a win-win: savings for your clients, and for you: no more albums hanging indefinitely over your head.
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

-----------
Blog post written by: Melissa Jill
Add a Comment
Newer Posts2 of 72Older Posts