Rainy Michigan Wedding Album Design for Beth Joy Photography

Album Designs

We have such a beautiful album design to share with you today! It features images by Beth Joy Photography, a wedding photography duo who split their time between Florida & Michigan. Bethany & John focus on capturing the intimate moments and real emotions of a wedding day, and they do it so well!  
 
The wedding contained in this album took place on a rainy day at a Michigan venue that was once an apple barn. Bethany & John highlighted the special details (like the cool agate slices that served as place cards and cake topper) and the sweet love shared by the bride & groom. We were THRILLED when they sent us the following photographs of the finished RedTree Albums book!  
 
Here are a few of our favorite spreads:






To view the full album design, flip through the slideshow below: 
 
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Design by: Denise (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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Sweet Farm Wedding Album Design for Bow Tie Collaborative

Album Designs
Today's featured album spotlights that charming and comforting classic - a farm wedding! And when it comes to farm weddings, it doesn't get more iconic than an traditional big red barn! Ashley with Bow Tie Collaborative photographed this beautiful wedding day and did an amazing job of capturing the combination of Southern elegance and rustic charm! 
 
Ashley is a talented wedding photographer based in North Carolina. She is so good at creating airy, timeless images and a relaxed, natural atmosphere! All of our designers love working with Ashley and her gorgeous photos, and this design shows why! Here are a few of our favorite spreads:





To see some of our previous designs for Ashley, click here.  
 
And to check out the full design for this album, flip through the slideshow below: 
 
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Design by: Kari (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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How to cover your album design costs and make a bonus profit!

Tips & Tricks
how to profit from upselling and outsourcing albums

photo credit Melissa Jill Photography 
 
Hey guys! Melissa Jill -- Align's owner and founder and Phoenix-based wedding photographer here! We've been talking the last couple weeks about how we as photographers should be up-selling our albums and how to do so well. If you've missed out on these conversations, click below to get caught up!  
 
A Compelling Reason to Up-sell 
3 Tips for Up-selling Your Albums the Right Way 
 
Today I'm going to continue this discussion about up-selling to share how I myself, and many of our super-star Align clients, have covered their costs for outsourcing their designs to Align (as well as made some serious profit) -- through up-selling. Up-selling and outsourcing are a match made in heaven. Like peanut butter and chocolate. Jeans and t-shirts. Love and marriage. The internet and cat videos. You get the idea. They go together REALLY WELL.  
 
Here's how I outsource to Align and cover my costs (feel free to skim, I explain in more detail below):

Now there's a little math involved to take this all in, but I'm going to walk you through it. No calculator necessary. Let's say you include an album in your package that is 20 spreads (40 pages). The client has paid for this up front when they book you. When the wedding is over, you send images off to Align super-fast (because speed is key when you're wanting your clients to fall in love with their images and album design) and on your order form, you say you want a design with 28-30 spreads. Because your images are so incredibly amazing, Align designs you an initial design with 30 spreads, to really tell the story of the day in an ideal way. Whereas you would have paid Align $160 to design a 20 spread album, you pay $80 more to take a risk and attempt to up-sell your clients on a larger album. Follow so far? You are paying an additional $80 up front in hopes that your client will love the ideal design and decide to order the whole thing.  
 
Let's say they DO love it, but they can't afford to upgrade to the full 30 spread design. You are quoting them $120 per spread for the additional 10 spreads over what was included in their package, so that's a hefty fee. Now some clients WILL upgrade and purchase the full upgrade (about 50% of my clients do), but let's say this client can't afford to, and decides to delete some spreads. But they can't part with all of them, so they decide to upgrade by only one spread, deleting 9 spreads and purchasing a 21 spread album. They pay you $120, and that not only covers your $80 risk on the upgrade, but you make $40! Let's say the client deletes 8 spreads from the design and ends up upgrading by 2 spreads. They pay you $240 -- and look at the number under "design 30 spreads" above! -- the outsourcing cost of the entire 30 spread design that you pay Align is that exact same amount! You cover the cost of outsourcing when clients upgrade by just 2 spreads! 
 
Is that worth the initial risk? ABSOLUTELY.  
 
Even if 4 out of 5 clients end up not choosing to upgrade at all, but one upgrades to the full 30 spread album, you've covered the cost of the $80 up-selling risk on all 5 designs and profited $800 overall! 
 
See -- when up-selling and outsourcing get married, beautiful things happen. Let me know if you have any questions in the comments below! And if you currently up-sell and outsource, I'd love to hear about your experience there too!
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
How to cover your outsourcing costs for album design and make a ton of profit at the same time!
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

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Blog post written by: Melissa Jill
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Lovely Charleston Wedding Album Design for Britt Croft

Album Designs

Today's featured album highlights a classic, stylish wedding set against the history & greenery of Charleston. It's just so pretty! This wedding was photographed by the incredible Britt Croft Photography, a wedding & portrait photographer who works in South Carolina & Georgia. If she sounds familiar, it may be because we have not only featured several of her albums on this blog, but Britt has also shared a blog post about her strategies for selling albums consistently. Today we're so happy to spotlight another design featuring her beautiful images! 
 
Our FAVORITE thing is when photographers share photos of the finished album! So imagine how happy were were to receive these images in our inbox! The spreads were designed by Align and the album was printed through Madera Books. We LOVE seeing the way our design looks in this heirloom-quality album! Here are some of our favorite spreads:






Explore the full album design in the slideshow below: 
 
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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Floral Texas Wedding Album Design for Paige Vaughn Photo

Album Designs
We're so excited to share this beautiful album design! It features a lovely, wildflower-themed wedding photographed by the talented Paige Vaughn. Paige is an Austin and San Fransisco-based photographer with a candid photography style and a sincere enthusiasm for capturing her clients' joy. We always love working with her and her gorgeous images! 
 
This wedding was held at the Lady Bird Johnson Wildflower Center, and it drew inspiration from the vibrant colors and textures of the botanicals. Paige did an amazing job of photographing the unique details, preserving them for future generations to admire! 
 
Here are a few of our favorite spreads:






To see some other designs we've created for Paige, check out this beautiful Align Legacy Book Design and this lovely Texas ranch wedding album design
 
And if you'd like to flip through the whole album design for THIS album, click through the slideshow below! 
 
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Design by: Sarah (View More) // Design style: Classic (View More) // Blog post written by: Alaine
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