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How to Manage Your Clients' expectations for album length

Tips & Tricks

photo by Deborah Zoe Photography 
 
 
Hey guys! Align owner and pro photographer Melissa Jill here! It's safe to say that a client's wedding album is likely the first experience they've had with album design. They are relying on us, their photographer, for guidance throughout the process. I've found that it's key to manage their expectations early on -- starting with the initial client meeting before they even book me -- so that the album process is smooth and enjoyable for everyone involved. 
 
There are many aspects in which to educate our client, but one that is key, is how many images they can expect to have in their album for the price they are paying. We as photographers are paying for an album based on the number of spreads or pages that are included. But the client is usually most concerned about the number of images and we need to make sure we are speaking their language but also covering our costs. This can be tricky! If we only talk about the number of spreads that are included in their album, the client will likely want to cram as many images as possible into the spreads allocated to them. And we all know -- this makes for a messy, cluttered, and less-than-ideal design. 
 
This is how I've solved this issue and how I have learned to successfully manage my clients' expectations: The album I include in all of my packages includes 17 spreads (34 pages). I inform clients of this up front in the initial client meeting and let them know that with our design style, the 17 spreads will contain approximately 75 images. By defining the length of the album by spreads with an approximate number of images attached to it, I'm not tied to cramming a set number of images into a design. Our estimate of 75 images for 17 spreads is on the low end of the spectrum, so we generally end up with more than 75 images in the design and the client's expectations are exceeded. 
 
Below is a helpful guide for estimating the number of images per spread that are included in Align's various design styles
 
Classic Design Style: an average of 5 images/spread 
Styled Design Style: an average of 5 images/spread 
Simple Design Style: an average of 2-3 images/spread 
 
We can of course customize for you and include more images per spread on average, but this is our ideal recommendation for a stunning design.  
 
Regardless of which album design style you use, it is always wise to educate your clients up front on album length in a way they can easily understand (approximate number of images) while at the same time pricing your albums in a way that covers your costs (per spread). 
 
 
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How to best manage your clients' expectations for how large their wedding album will be.
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

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Blog post written by: Melissa Jill
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Nautical Marina Wedding Album Design by Deborah Zoe Photography

Album Designs

We're such fans of today's feature album design! This wedding was photographed at Nauticus Marina in Cap Cod by the amazing Deborah Zoe Photography, and it's full of romantic touches and New England seaside charm! Deb uses this album as a studio sample to show off her clean and elegant design style, which allows her beautiful images to speak for themselves!  
 
Deb is a fine art wedding & portrait photographer who prides herself on telling stories with her images. For some words of wisdom from a photographer who sells albums well, read her guest post entitled Deborah Zoe on Educating Clients on the Importance of Albums
 
Now onto today's beautiful design! Here are photos Deb sent us of this KISS Books album with a Ardesia leather cover:




To see some other designs we've made for Deborah, click here! 
 
To view the full album design in its entirety, click through the slideshow below: 
 
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Design by: Andrea (View More) // Design style: Simple (View More) // Blog post written by: Alaine
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Dreamy Seaside Resort Wedding Album Design for Deborah Zoe Photography

Album Designs
Oh boy, we sure do love it when a Deborah Zoe Photography wedding comes our way for album designing! (See previous ones here) And the one we're featuring here today was especially exciting because Deb ordered it as a sample album for her studio. So we got to work with some of her BEST images to create an album that showcases Deb's photography and album design style. It was a designer's dream! 
 
Here are photos Deb sent us of the finished KISS Books album featuring a wedding held at a coastal resort in Maine. Enjoy the prettiness!






To view the full album design in its entirety, click through the slideshow below: 
 
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Romantic Massachusetts Wedding Album Design by Deborah Zoe Photography

Album Designs
Today's featured album design has us feeling all warm and fuzzy inside! This romantic Massachusetts wedding photographed by Deborah Zoe Photography is full of dreamy florals and decor, a beautiful outdoor setting, and a couple who have known each other since kindergarten. So sweet! Deb will be using this album as a studio sample to show off the clean and elegant design style that she loves -- using less images allows them all to shine
 
For more album beauty from Deborah Zoe, check out this Stunning Boston Wedding's album design or this Sweet Massachusetts Barn Wedding's album design. And for some words of wisdom from a photographer who sells albums well, read her guest post called Deborah Zoe on Educating Clients on the Importance of Albums
 
Now onto today's beautiful design! Here are photos Deb sent us of this KISS Books album with a Pelle leather cover....






To view the full album design, click through the slideshow below: 
 
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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Stunning Boston Wedding Album Design for Deborah Zoe Photography

Album Designs
Want to make your album designer's day? When you're shooting portraits on a wedding day, take a few wide shots with your clients off to one side. These photos allow us to design a powerful spread with one full-bleed horizontal image without the gutter cutting through the subject. It's a beautiful way to start or end the design or to add a bit of "wow" to the middle of an album.  
 
We love that Boston & North Shore Wedding and Portrait Photographer Deborah Zoe always creates a few images like that and has communicated to us that she wants her albums to start with a full-bleed image. Today's featured album design starts with one of Deb's gorgeous bride & groom portraits filled with luscious greenery. For another example, check out the lovely golden meadow portrait that kicks off this Massachusetts Barn Wedding Album we designed for Deb previously. Ooooh we're smitten! 
 
Here are some photos Deb sent us of the finished Madera Books album! Enjoy!





To view the full album design, click through the slideshow below: 
 
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Design by: Andrea (View More) // Design style: Classic (View More) // Blog post written by: Denise
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