Category: Tips & Tricks   |   view all recent posts

How to Rename Your Images for a Smoother Workflow

Tips & Tricks

Hey, photographers! Today I want to talk about a foundational, nuts-and-bolts aspect of your workflow that can really help streamline your album process: renaming your images.  
There are a number of reasons that the naming of your images is so important when it comes to the rest of your album workflow: 
1 -- Proper naming of your images equips your designer to easily sort your images and understand the flow of events so that they can tell the story of the day.  
2 -- Renaming the images before your share them with us AND your clients will ensure that everyone involved in the album design process (photographer, clients, designer) will be referring to the same file names, reducing confusion and saving you from having to track down images of a different name when it comes time for the revision rounds. 
If you systematize this process and make it part of your regular workflow, it will soon become easy and automatic for you, and a HUGE help to everyone involved -- especially your album designer!  
So what is the best way to rename your files for the smoothest workflow? 
We recommend renaming your files after culling but before delivering a gallery to your client and your album images to Align. Start by sorting the images into the proper order. It's usually easiest to sort by date and then click-and-drag any outliers manually into place. Once the images are sorted, rename all of the files into one consistent naming convention. Some popular naming conventions are: 
(Last name of client)_001 
(Last name of client)_(Studio name or acronym)_001 
(Date)_(Last name of client)_001 
Make sure that you are using a sequence number at the end that has the highest number of digits that you will need for the job. For instance, if you have 500 images you need to rename, start with "001" at the end of the first image. If you have 1100 images you need to rename, start with "0001". This will ensure that images can be sorted properly by filename. In addition, make sure to either use "_" or "-" and steer clear of any odd characters such as "!" or ":". 
And here's how to rename files with a few popular software options: 
Lightroom -- on the Library Module (grid view), Select All and click Library -> Rename Photos 
Adobe Bridge -- Select All and then click Tools -> Batch Rename 
Photo Mechanic -- Select All and then click File -> Rename Photos 
That's it! Now you're ready to upload the gallery for your clients AND send a selection of the organized and renamed images to your designer! (For tips on choosing the album images to send to your designer, click here.) Your designer will be able to sort the images you send by filename to see the proper order of events. And your client will be referencing file names that your designer has when making their revisions. The great news is -- all of this adds up to a super-smooth workflow!
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And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

Blog post written by: Melissa Jill

Never wait on clients to pick album images again

Tips & Tricks

photo by Kaitlyn Phipps Photography 
I remember the first few albums that I designed -- I waited for my clients to pick the images they wanted included. I waited. And waited.  
And waited a little longer.  
I remember one client in particular couldn't get around to picking their images because they were busy moving into a new house. Then they took a trip to Disneyland. Then work took over and the task got pushed to the back-burner. Then finally they emailed me in the middle of October -- six months after their wedding -- to give me the exciting news: They had finally picked the images for their album! One thing you need to understand to get the full impact of this story is the Arizona wedding season. We are completely different than everywhere else in the country -- no one gets married in the summer here unless they are crazy. Our flesh physically melts off our bodies if we are outside for longer than 5 minutes in the summer months. Our busy seasons are the fall and spring. And our busiest month in the fall? October. So all summer I waited for my clients to choose their images and when they finally did, I no longer had the time or energy to devote to their album needs.  
Have any of you had a similar experience when waiting for your clients to pick their images? My theory is that this task is just too overwhelming for our clients. And I have come to believe that we are asking too much of them if we structure our album workflow in this way. Instead, I believe my clients are better served if I choose the images and have their album pre-designed for them. 
There are a number of benefits to pre-designing: 
1 -- Our workflow is not held up by waiting on our clients to pick images. The initial album design can be done like clockwork for each wedding -- within a week of the wedding date. Here are some tips for picking album images quickly.  
2 -- It makes life easier on our clients. It's a much more manageable task for our clients to make image swaps to an existing design than it is to narrow down hundreds of images to a select few for the initial design.  
3 -- The design ends up being much more beautiful. When the photographer or designer picks the images as they are designing, the design ends up being much more cohesive and lends itself to telling the story of the day. If a designer needs to use all of the images chosen by the client, it can be like trying to fit pieces of a puzzle together that just don't fit. The resulting design often ends up unbalanced, and the story fragmented. 
So there you have it! Three excellent reasons to never wait on your clients to pick album images again.  
In my initial client meetings I always explain our album workflow process to my clients as they are looking through samples. I let them know that as a service to them, we will design their album with our favorite images in a way that we think best tells the story of their day. Once they see the design, they are able to make image swaps to make it perfect before we place the order. I let them know that we've found it's much easier for our clients to make changes to an existing design than it is to select the images they want included without knowing what the design will look like. Every time I explain our process in this way the clients nod in agreement and understanding. And pre-designing has forever cured the hang-up I used to experience in my workflow while waiting on clients to pick their images.  
Hallelujah! Pre-designing for the WIN!! 
And if you use Align to pre-design your albums, we suggest sending us a folder of your favorite images as well as a folder of additional images to pull from that might include family portraits or more reception photos. When you fill out our order form, be sure to mark "Select images that best tell the story" next to the number of images you are sending in order to give your designer some freedom to create the most beautiful design.

Your designer will then use your favorite images as focal points throughout the design, which will ensure that you love the result. Then you can use your first round of revisions to make any changes before sending it on to your clients. They will then have two remaining rounds to use for their image swaps. 
Life simplified. Boom. 
To hear from another photographer about why this method works for her, check out this blog post: Sharon Elizabeth on Album Image Selection
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
Best practices for how to get your album designs done FAST and not get held up by waiting on your clients to pick their favorite images
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

Blog post written by: Melissa Jill

How to Manage Your Clients' expectations for album length

Tips & Tricks

photo by Deborah Zoe Photography 
Hey guys! Align owner and pro photographer Melissa Jill here! It's safe to say that a client's wedding album is likely the first experience they've had with album design. They are relying on us, their photographer, for guidance throughout the process. I've found that it's key to manage their expectations early on -- starting with the initial client meeting before they even book me -- so that the album process is smooth and enjoyable for everyone involved. 
There are many aspects in which to educate our client, but one that is key, is how many images they can expect to have in their album for the price they are paying. We as photographers are paying for an album based on the number of spreads or pages that are included. But the client is usually most concerned about the number of images and we need to make sure we are speaking their language but also covering our costs. This can be tricky! If we only talk about the number of spreads that are included in their album, the client will likely want to cram as many images as possible into the spreads allocated to them. And we all know -- this makes for a messy, cluttered, and less-than-ideal design. 
This is how I've solved this issue and how I have learned to successfully manage my clients' expectations: The album I include in all of my packages includes 17 spreads (34 pages). I inform clients of this up front in the initial client meeting and let them know that with our design style, the 17 spreads will contain approximately 75 images. By defining the length of the album by spreads with an approximate number of images attached to it, I'm not tied to cramming a set number of images into a design. Our estimate of 75 images for 17 spreads is on the low end of the spectrum, so we generally end up with more than 75 images in the design and the client's expectations are exceeded. 
Below is a helpful guide for estimating the number of images per spread that are included in Align's various design styles
Classic Design Style: an average of 5 images/spread 
Styled Design Style: an average of 5 images/spread 
Simple Design Style: an average of 2-3 images/spread 
We can of course customize for you and include more images per spread on average, but this is our ideal recommendation for a stunning design.  
Regardless of which album design style you use, it is always wise to educate your clients up front on album length in a way they can easily understand (approximate number of images) while at the same time pricing your albums in a way that covers your costs (per spread). 
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
How to best manage your clients' expectations for how large their wedding album will be.
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today! 

Blog post written by: Melissa Jill

How to Price Wedding Albums

Tips & Tricks

photo by Bow Tie Collaborative 
How in the WORLD do you price these things!?  
Right? Am I alone, or is this one of the most confounding decisions you have to make when you add albums to your product line as a photographer? I'm the Owner and Founder of Align, but I am also a professional wedding photographer myself. I remember having cold sweats trying to figure out how to price things when I first started my business. Even today it can be very confusing to know where to start. Here's the thing. Albums are expensive. They're costly to us as the photographer, and they take up a lot of time (unless you outsource to Align, use our hands-off service so we communicate directly with your clients, and have us do the printing for you as well). Plus they are a one-of-a-kind custom, heirloom quality product. They are expensive, and they should be. The high price tag that comes with a custom wedding album is justified.  
Here's the rule-of-thumb that I go by when calculating the mark-up for my albums:

Let me simplify this even more by sharing how you use a calculator to figure out exactly what to charge for your albums. Take the cost that the album company is going to bill you for the product, and multiply it by three. Then multiply that same initial number by five. Pick a number somewhere between the two that seems reasonable to you. That's what you should charge your client. If you are trying to make your albums more affordable to get them into the homes of more of your clients, stay closer to the 300% mark-up number. If you are serving a high-end clientele, or you are selling an album that you are getting at a very affordable price in comparison to its quality, mark it up closer to the 500% mark. But if you're somewhere in that range, you will make money for your time. If you are outsourcing your design work to Align, you could factor that into your costs that you then multiply by three or five, but I wouldn't. I would just take the price that you are charged for the physical product and use that. You're saving your time by outsourcing the design work. And if you look at the profit you make on an album when you mark it up by 300-500%, you still make a hefty profit even after you subtract what you pay to outsource. 
I have one album that I charge $1,700 for and another that starts at $3,000. Both are marked up by about 300%. I do this, even for the more costly album, to keep it somewhat affordable. (It's hard to get a client to buy into a package with an album that costs over $3,000 before their wedding takes place and they see their photos.) 
Again, if you're just starting out, the price you see on your calculator after you multiply by 3 or 5 may seem exorbitant to you, but remember, you are selling a custom, heirloom-quality product. This is a once-in-a-lifetime purchase for your clients and if you show them something amazing (don't forget you have to show it to sell it!) they will see the value. 
--------------> Click here to take our 3-Question Quiz to find out if you are pricing your albums for profit! We'll email you right away with your results and let you know who your album sales strategy alter-ego is as well as some recommendations for how you can tweak your pricing to line up with your values!  

3-Question Quiz to find out if you are pricing your wedding albums for profit
Blog post written by: Melissa Jill

How outsourcing helps you make MORE money in your business

Tips & Tricks
A wedding album designed by Align Album Design with photography by Erin Lindsey

photo by Erin Lindsey 
Who wants to make more money in their business?  
Dumb question, right? Who DOESN'T want to increase their profit? 
Hey guys -- Melissa Jill here! I'm a pro wedding photographer myself who also started Align Album Design years ago to help photographers do just this! We all want to make more money without having to necessarily work more hours. But how do you do that when you are just trying to keep up with delivering on the promises you've made to the clients you already have?

So many small business owners I know have a saving-on-costs mentality. They figure if they can do it themselves, they should, because then they increase their profit-margin by not having additional overhead costs. And while there is some merit to being conscious of your costs, I believe this mind-set is not an optimal perspective for a successful entrepreneur who wants to grow their business and make more money.  
Let me share a story from outside the business world by way of example. I have a friend named Kathleen. She is single and owns a home in a beautiful neighborhood with grass and big trees (these are few and far between in Arizona!). She is an elementary teacher, so she works long hours for little pay. She wanted to take on some additional after-hours tutoring jobs to try to make more money, but she struggled to find the time to do so with everything that is on her plate. She works all week long and on the weekend, she has to take care of the house and yard and do all the grocery shopping. She also loves to run, stay in shape, and go out with friends. It seems that there is little wiggle-room and give in her schedule and responsibilities. She doesn't mind doing the yard work -- it's nice to be outside -- but it's hard to keep up with, and she occasionally gets nasty notes from her HOA about how she needs to keep her grass trimmed better. One day she saw a neighbor boy who is in high school mowing a lawn down the street. She knew she didn't really have the additional money to outsource her yard work -- she's an underpaid teacher for goodness sakes -- but she got an idea. She walked down to chat with the boy and offered to pay him minimum wage to do yard work for her every-other-week. With the time she saved on doing the work herself, she picked up some tutoring jobs that pay $50/hour. No more nasty HOA notes AND she has increased her income. Win-win!  
This is a great example of the fundamental concept of how outsourcing can help businesses grow and make more money. So often business owners get stuck thinking that outsourcing is only a good option for people who are rolling in money. But that's not the case. It makes perfect sense for people who are tight on money and time, but who have ideas for how they can increase their profit by spending time working on tasks that will GROW their business. In addition, businesses that outsource to experts with fast turn-around times do a better job keeping their clients happy because they are able to offer a better SERVICE. Kathleen stopped getting nasty HOA letters; you can cut down on disgruntled clients who are waiting much longer than they'd like for their products.  
Outsourcing portions of your workflow that bog down your TO DO list and your time is just a smart business decision, regardless of how much money you have. If you want to grow your business and your bottom line, free yourself up to be an entrepreneur. Use your time to grow your business and implement your ideas, rather than to merely serve your current clients. It's the only way to grow. 
----------> If you have never tried outsourcing your album design, why not give it a try today and see if it does free you up to make more money in your business? Click here to sign up for an account with Align, and when you do so, we'll send you a free welcome gift -- our "Top 10 Most Popular Album Companies" Resource List. That way you can find out which album printing & binding companies are the most popular among photographers who use Align, and more importantly, WHY.

How to leverage your greatest resource -- time -- to increase your business profit
Blog post written by: Melissa Jill
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