The Benefits Of Offering Parent Albums
Hey photographers, it's Align founder and pro-photographer Melissa Jill here! Let's talk about something I believe every photographer should include as a part of their service and offerings -- parent albums!
Parent albums are duplicate or slightly-altered copies of the main album you've already created for the bride & groom. While they usually have the same design on the inside pages, the size of the album is typically smaller and more light-weight than the bride and groom's album. If you are NOT currently offering parent albums as a core part of your photography packages, I would encourage you to do so!
I feel strongly about offering parent albums for a few good reasons that can be separated into how they benefit not only your client, but also YOU!
BENEFITS FOR THE CLIENT:
Offering parent albums as part of your ever-evolving photography service is a no brainer and an instant win-win. Your clients will be thrilled to have the option to purchase something so beautiful and significant for their loved ones, the value of your service will increase with the additional product, and there's very little effort needed to bring in some extra income!
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
Parent albums are duplicate or slightly-altered copies of the main album you've already created for the bride & groom. While they usually have the same design on the inside pages, the size of the album is typically smaller and more light-weight than the bride and groom's album. If you are NOT currently offering parent albums as a core part of your photography packages, I would encourage you to do so!
I feel strongly about offering parent albums for a few good reasons that can be separated into how they benefit not only your client, but also YOU!
BENEFITS FOR THE CLIENT:
- Regardless of who is paying for the wedding photography, parent albums are in high demand. It just makes sense to offer them since so many clients want them. Parent albums are such an easy YES for clients because they serve as the ideal memento to look back on and relive the celebration they just poured so much time and valuable resources into.
- They are the perfect "thank you" gift from the bride and groom to honor how their parents have supported them throughout the process of getting married!
- And if the parents are the ones paying for the photography, they often want a keepsake for themselves to be able to cherish all of their memories from the event!
- Offering parent albums boosts your bottom line and adds value to your services. Within my own photography business, I find that out of the couples who purchase albums, about 1/2 of them will also include parent albums for a fairly painless price point of $300 - $500. To set the price for your own clients, I suggest you mark up the amount you're paying your album printing & binding company by 200-300%. Note that this is lower than the pricing I suggest for the original copy of the album.
- The design work is already done! My parent albums have the exact same design as the bride & groom's original album which keeps things uncomplicated and simple. And for those of you who have clients who desire a little more customization in terms of altering the original design for parent albums... check out our blog post on the parent album design/revision strategies we've used here at Align to help photographers painlessly create multiple album designs for the same wedding!
- You get additional exposure and marketing of your amazing work. The parents will be showing off their high quality parent album to their circle of friends -- people who may not be exposed to the bride & groom's copy!
Offering parent albums as part of your ever-evolving photography service is a no brainer and an instant win-win. Your clients will be thrilled to have the option to purchase something so beautiful and significant for their loved ones, the value of your service will increase with the additional product, and there's very little effort needed to bring in some extra income!
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today!
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Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
5 Minute Trick to Ensure Faster Album Finalization
Ok photographer friends -- let's get real. This is a safe place. Our clients don't read this blog. So let's hash it out. What is the longest you've gone between a wedding and placing the album order? Months? Years?
If you've been reading this blog for very long, you know that I am not only the Founder of Align, I'm a wedding photographer as well. And friend -- I'VE BEEN THERE! Boy, have I ever!
I've been shooting weddings for 2 decades, and I've got some stories :). In 2007 I shot a wedding for a sweet couple. He was in the military, she looked like Barbie. The wedding was great and everything went smoothly. But I had a hard time getting ahold of them after the wedding. They had included an album in their package, and by then I was pre-designing. So I sent them a link to the design like I normally do with instructions for revising and approving it. Nothing. No email response. I followed up. Still nothing. Six months went by, I called to leave a voicemail since email was unproductive. The bride's voicemail box was full. A year later I FINALLY received an email from the bride letting me know they'd had some medical issues in the family but that she was committed to finalizing the album in the next week. That's the last time I've heard from her.
It's been 16 years.
This sweet couple never received their wedding album and I'm sad about that. Sometimes life gets crazy and getting back to your photographer after the wedding gets pushed lower and lower on the priority list. If that couple were to come back to me today I would be obligated to produce a wedding album for them. At the time I had nothing in my contract pertaining to this type of situation. But I've learned my lesson. Let's say that couple did come back to me in 2023 and asked me to produce their album. My costs have gone up since then. My album company has raised their prices many times over since 2007. But that wouldn't matter. I would need to fulfill my end of our agreement without any additional charges to cover my costs.
So I'm guessing I have you all beat with this story. But I know it's all too common for photographers to wait on clients for months and even years to be given the thumbs up to order their album. I have one stellar tip for you that will take you 5 minutes to implement and you won't run into this issue ever again. It is a two-step process:
1 -- Add a clause to your contract with these words (feel free to copy and paste -- this is exactly what is in my contract):
"The client is responsible for finalizing their album design no later than 6 months after their wedding. After 6 months, if the album design is not finalized by the client, the base price of the album will increase by $500. If after one year the album design is not finalized, the base price of the album will increase by another $500."
2 -- Add a task to your calendar to email the client 5 months after the wedding, letting them know they have one month left to finalize their design and referencing this clause.
Done.
The purpose of this clause is not to get more money out of your client. The purpose is to motivate them to finalize their album so you can get it ordered for them in a timely manner. Since I added this clause to my contract years ago I've never once had to charge my client the additional money. But I have had many people go right up to that 6 month deadline. The magical thing is that no one goes over and I have no albums hanging over my head from years past.
It's human nature -- we all operate better with fixed deadlines. Do yourself and your clients a favor -- give them one. Rather than following up endlessly, follow up one time with a deadline that motivates action. Then sit back and experience the freedom and peace of not having album orders hanging endlessly over your head.
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
If you've been reading this blog for very long, you know that I am not only the Founder of Align, I'm a wedding photographer as well. And friend -- I'VE BEEN THERE! Boy, have I ever!
I've been shooting weddings for 2 decades, and I've got some stories :). In 2007 I shot a wedding for a sweet couple. He was in the military, she looked like Barbie. The wedding was great and everything went smoothly. But I had a hard time getting ahold of them after the wedding. They had included an album in their package, and by then I was pre-designing. So I sent them a link to the design like I normally do with instructions for revising and approving it. Nothing. No email response. I followed up. Still nothing. Six months went by, I called to leave a voicemail since email was unproductive. The bride's voicemail box was full. A year later I FINALLY received an email from the bride letting me know they'd had some medical issues in the family but that she was committed to finalizing the album in the next week. That's the last time I've heard from her.
It's been 16 years.
This sweet couple never received their wedding album and I'm sad about that. Sometimes life gets crazy and getting back to your photographer after the wedding gets pushed lower and lower on the priority list. If that couple were to come back to me today I would be obligated to produce a wedding album for them. At the time I had nothing in my contract pertaining to this type of situation. But I've learned my lesson. Let's say that couple did come back to me in 2023 and asked me to produce their album. My costs have gone up since then. My album company has raised their prices many times over since 2007. But that wouldn't matter. I would need to fulfill my end of our agreement without any additional charges to cover my costs.
So I'm guessing I have you all beat with this story. But I know it's all too common for photographers to wait on clients for months and even years to be given the thumbs up to order their album. I have one stellar tip for you that will take you 5 minutes to implement and you won't run into this issue ever again. It is a two-step process:
1 -- Add a clause to your contract with these words (feel free to copy and paste -- this is exactly what is in my contract):
"The client is responsible for finalizing their album design no later than 6 months after their wedding. After 6 months, if the album design is not finalized by the client, the base price of the album will increase by $500. If after one year the album design is not finalized, the base price of the album will increase by another $500."
2 -- Add a task to your calendar to email the client 5 months after the wedding, letting them know they have one month left to finalize their design and referencing this clause.
Done.
The purpose of this clause is not to get more money out of your client. The purpose is to motivate them to finalize their album so you can get it ordered for them in a timely manner. Since I added this clause to my contract years ago I've never once had to charge my client the additional money. But I have had many people go right up to that 6 month deadline. The magical thing is that no one goes over and I have no albums hanging over my head from years past.
It's human nature -- we all operate better with fixed deadlines. Do yourself and your clients a favor -- give them one. Rather than following up endlessly, follow up one time with a deadline that motivates action. Then sit back and experience the freedom and peace of not having album orders hanging endlessly over your head.
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today!
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Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
Using Incentives & Deadlines to Close the Sale
Hey guys! Melissa Jill -- pro wedding photographer and owner of Align -- here again to continue my series on efficient and profitable album design and sales. I've talked a lot in this series about up-selling -- offering your clients the option to add spreads to their album after the wedding by showing them an ideal design they won't be able to live without. As I've mentioned in past posts, there is a RIGHT and a WRONG way to do this. This post isn't going to make a lot of sense if you aren't caught up on the other posts where I discussed this concept of up-selling and how to do it well. So make sure you get caught up here before reading on:
WHY UP-SELLING ALBUMS SERVES OUR CLIENTS
3 TIPS FOR UP-SELLING YOUR ALBUMS THE RIGHT WAY
HOW TO COVER YOUR ALBUM DESIGN COSTS AND MAKE A BONUS PROFIT!
Once you present an opportunity to your client to upgrade their album, it is wise to entice them with some incentives for choosing to do so in a timely manner. They are sure to love the ideal album design you send them and want the whole thing. But if they put off the decision to upgrade and the initial excitement wears off, it is unlikely they will decide to do so. They will instead, more than likely, find another place to spend their money.
When I send an email to my clients with instructions for how to revise their initial album design, I include information on my incentives and deadlines:
WHY UP-SELLING ALBUMS SERVES OUR CLIENTS
3 TIPS FOR UP-SELLING YOUR ALBUMS THE RIGHT WAY
HOW TO COVER YOUR ALBUM DESIGN COSTS AND MAKE A BONUS PROFIT!
Once you present an opportunity to your client to upgrade their album, it is wise to entice them with some incentives for choosing to do so in a timely manner. They are sure to love the ideal album design you send them and want the whole thing. But if they put off the decision to upgrade and the initial excitement wears off, it is unlikely they will decide to do so. They will instead, more than likely, find another place to spend their money.
When I send an email to my clients with instructions for how to revise their initial album design, I include information on my incentives and deadlines:
I spell out the costs and the deadlines explicitly in an email so they know exactly what their options are. For example:
"I wanted to give you some info on how to proceed with finalizing your album design. The album you ordered includes 17 spreads. The one I designed you has 30. I did this because you guys had so many great photos and I wanted to show you what your album COULD be. So you can either choose to narrow down the layouts to 17 or upgrade your album by purchasing more layout spreads at $120/spread. If you wanted to purchase the album as it is now, it would cost an additional $1,689.48 (this includes tax).
I would really love for you guys to have the full album I designed for you, so if you place your order for the full 30 spreads within one month (by May 7th) I'll give you 20% off the cost of upgrading (total due would be $1,351.58). If you place your order for the full 30 spreads within 2 months (by June 7th) I'll give you 10% off the cost of upgrading (total due would be $1,520.53)."
These incentives and deadlines encourage clients to make a decision quickly, while their excitement for their wedding is still running high. AND they help speed up the decision making process to keep your album turn-around times short. It's a win-win: savings for your clients, and for you: no more albums hanging indefinitely over your head.
"I wanted to give you some info on how to proceed with finalizing your album design. The album you ordered includes 17 spreads. The one I designed you has 30. I did this because you guys had so many great photos and I wanted to show you what your album COULD be. So you can either choose to narrow down the layouts to 17 or upgrade your album by purchasing more layout spreads at $120/spread. If you wanted to purchase the album as it is now, it would cost an additional $1,689.48 (this includes tax).
I would really love for you guys to have the full album I designed for you, so if you place your order for the full 30 spreads within one month (by May 7th) I'll give you 20% off the cost of upgrading (total due would be $1,351.58). If you place your order for the full 30 spreads within 2 months (by June 7th) I'll give you 10% off the cost of upgrading (total due would be $1,520.53)."
These incentives and deadlines encourage clients to make a decision quickly, while their excitement for their wedding is still running high. AND they help speed up the decision making process to keep your album turn-around times short. It's a win-win: savings for your clients, and for you: no more albums hanging indefinitely over your head.
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today!
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Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
4 Steps to Simplified Album Proofing and Revisions
I think we can all agree that the revision process is hands-down the most painful and arduous part of the entire album production process. At least it can be. Occasionally we get a client who loves the initial design and approves it as-is, but more often than not, there is a good deal of back and forth before the design is approved and ready for ordering.
Not only am I the owner of Align, but I'm also a wedding photographer. And I've been through some very ROUGH album revisions. It can be a total headache and drag on for months or even years.
There are some things we can do as photographers to speed up the revision process and give our clients the best experience possible. I talk about one of them in this post: Speedy Workflow = Happy Clients + Higher Sales. But here are four more:
1 -- Online Proofing
I'm a big believer that online proofing is the way to go. You can bring clients into your office, but that takes up valuable time, and it is much easier for them to deliberate over their changes from the comfort of their own home. It's important to find a clean and simple online proofing solution. We at Align use AlbumExposure -- our partner for album proofing -- and we highly recommend them to you regardless of whether or not you outsource your designs to Align. If you DO outsource to Align, here is an example of what your proofing on AlbumExposure will look like:
Not only am I the owner of Align, but I'm also a wedding photographer. And I've been through some very ROUGH album revisions. It can be a total headache and drag on for months or even years.
There are some things we can do as photographers to speed up the revision process and give our clients the best experience possible. I talk about one of them in this post: Speedy Workflow = Happy Clients + Higher Sales. But here are four more:
1 -- Online Proofing
I'm a big believer that online proofing is the way to go. You can bring clients into your office, but that takes up valuable time, and it is much easier for them to deliberate over their changes from the comfort of their own home. It's important to find a clean and simple online proofing solution. We at Align use AlbumExposure -- our partner for album proofing -- and we highly recommend them to you regardless of whether or not you outsource your designs to Align. If you DO outsource to Align, here is an example of what your proofing on AlbumExposure will look like:
When you first get your design from us, it will have our logo at the top. But once you push the "accept" button and accept the design into your own AlbumExposure account to send on to your client, our logo will be replaced with your own:
That way, if you'd like, your client doesn't even need to know that you are outsourcing your designs!
2 -- Clear & Systematized Email Communication About the Process
It's important that you are crystal clear in your email communication with your client to make sure they understand how the album process will work. We recommend creating email templates that you can use for every client so that the same information is communicated every time and nothing falls through the cracks. (If you're interested in saving some time creating these, we offer 8 pages of email templates that cover every step of the album design and revision process here!) Since I send my clients an initial album design before sending them a link to their entire gallery of images (see this post for more on why), after I get an initial design from Align and use the first round of revisions to tweak it myself, I send an email to my client with a link to the proof and communicate two very important things at this juncture:
A -- I remind them that we designed their album larger than what they ordered, so they will have some choices to make. (Part of my workflow is that I up-sell my albums. I make sure to educate my clients on this process up front before they even hire me, but it's important to remind them of this at this juncture. Click here to read more about my up-selling strategy!)
B -- I let them know that we are still working on getting their full image gallery online so they don't need to worry about making any changes yet. They can just enjoy the design for now and I will be in touch soon with a link to their online gallery and further instructions on revising their design to make it perfect before we place the order.
3 -- Simple Revision Instructions
Once the gallery of images is online and the client has had a chance to look at ALL of their images, I send another template email with revision instructions and upgrade costs. In order to make sure the revision process doesn't drag on forever, I set a limit for my clients -- 2 rounds of revisions are included in the cost of their album. So they can type comments in the comment boxes on every spread of the album if they'd like, but once they push, "send comments," one round of revisions is complete. If they need more than two rounds to make their changes, I charge $50 per additional round. I never need to do this, however, because the boundary helps clients use their revisions wisely and thoughtfully.
The other thing I ask them to do is to help us maintain the integrity of the design by swapping out vertical for vertical images and horizontal for horizontal. That way we don't need to redesign every page -- just make quick and easy image swaps. Clients don't always follow this instruction, and sometimes pages do need to be reconfigured to accommodate the images they want included, but it doesn't hurt to ask, and oftentimes does help simplify the process.
4 -- Using Align's Hands-Off Workflow
I can't help but bring up our Hands-Off Service while we're on the subject of making revision rounds easier! We hear from a lot of photographers that they can easily create initial designs using DIY software, but what really bogs them down is the back-and-forth of revision rounds. Hopefully the 3 tips above make that process a bit smoother for you, but if you'd prefer to simply outsource the revision process completely, our Hands-Off Service is THE way to go. For only $25 extra, your Align designer acts like your in-house designer (your client never sees Align's logo!) who communicates with your client directly and walks them through the whole revision process. Say goodbye to your involvement in lengthy revision rounds and picky client requests! Learn more about our Hands-Off Service here. And, if you are also printing through us, check out our Cover Finalization Service as well!
And remember -- if you're looking to simplify and streamline your client communication, making the whole album process -- including proofing -- easier on you, you might consider looking into our album workflow email templates. Included are 8 pages worth of email templates for different points throughout your album workflow covering all of the communication mentioned above plus more! They're a huge time-saver and will help you make sure nothing falls through the cracks!
2 -- Clear & Systematized Email Communication About the Process
It's important that you are crystal clear in your email communication with your client to make sure they understand how the album process will work. We recommend creating email templates that you can use for every client so that the same information is communicated every time and nothing falls through the cracks. (If you're interested in saving some time creating these, we offer 8 pages of email templates that cover every step of the album design and revision process here!) Since I send my clients an initial album design before sending them a link to their entire gallery of images (see this post for more on why), after I get an initial design from Align and use the first round of revisions to tweak it myself, I send an email to my client with a link to the proof and communicate two very important things at this juncture:
A -- I remind them that we designed their album larger than what they ordered, so they will have some choices to make. (Part of my workflow is that I up-sell my albums. I make sure to educate my clients on this process up front before they even hire me, but it's important to remind them of this at this juncture. Click here to read more about my up-selling strategy!)
B -- I let them know that we are still working on getting their full image gallery online so they don't need to worry about making any changes yet. They can just enjoy the design for now and I will be in touch soon with a link to their online gallery and further instructions on revising their design to make it perfect before we place the order.
3 -- Simple Revision Instructions
Once the gallery of images is online and the client has had a chance to look at ALL of their images, I send another template email with revision instructions and upgrade costs. In order to make sure the revision process doesn't drag on forever, I set a limit for my clients -- 2 rounds of revisions are included in the cost of their album. So they can type comments in the comment boxes on every spread of the album if they'd like, but once they push, "send comments," one round of revisions is complete. If they need more than two rounds to make their changes, I charge $50 per additional round. I never need to do this, however, because the boundary helps clients use their revisions wisely and thoughtfully.
The other thing I ask them to do is to help us maintain the integrity of the design by swapping out vertical for vertical images and horizontal for horizontal. That way we don't need to redesign every page -- just make quick and easy image swaps. Clients don't always follow this instruction, and sometimes pages do need to be reconfigured to accommodate the images they want included, but it doesn't hurt to ask, and oftentimes does help simplify the process.
4 -- Using Align's Hands-Off Workflow
I can't help but bring up our Hands-Off Service while we're on the subject of making revision rounds easier! We hear from a lot of photographers that they can easily create initial designs using DIY software, but what really bogs them down is the back-and-forth of revision rounds. Hopefully the 3 tips above make that process a bit smoother for you, but if you'd prefer to simply outsource the revision process completely, our Hands-Off Service is THE way to go. For only $25 extra, your Align designer acts like your in-house designer (your client never sees Align's logo!) who communicates with your client directly and walks them through the whole revision process. Say goodbye to your involvement in lengthy revision rounds and picky client requests! Learn more about our Hands-Off Service here. And, if you are also printing through us, check out our Cover Finalization Service as well!
And remember -- if you're looking to simplify and streamline your client communication, making the whole album process -- including proofing -- easier on you, you might consider looking into our album workflow email templates. Included are 8 pages worth of email templates for different points throughout your album workflow covering all of the communication mentioned above plus more! They're a huge time-saver and will help you make sure nothing falls through the cracks!
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Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
How to cover your album design costs and make a bonus profit!
photo credit Melissa Jill Photography
Hey guys! Melissa Jill -- Align's owner and founder and pro wedding photographer here! We've been talking the last couple weeks about how we as photographers should be up-selling our albums and how to do so well. If you've missed out on these conversations, click below to get caught up!
A Compelling Reason to Up-sell
3 Tips for Up-selling Your Albums the Right Way
Today I'm going to continue this discussion about up-selling to share how I myself, and many of our super-star Align clients, have covered their costs for outsourcing their designs to Align (as well as made some serious profit) -- through up-selling. Up-selling and outsourcing are a match made in heaven. Like peanut butter and chocolate. Jeans and t-shirts. Love and marriage. The internet and cat videos. You get the idea. They go together REALLY WELL.
Here's how I outsource to Align and cover my costs (feel free to skim, I explain in more detail below):
Hey guys! Melissa Jill -- Align's owner and founder and pro wedding photographer here! We've been talking the last couple weeks about how we as photographers should be up-selling our albums and how to do so well. If you've missed out on these conversations, click below to get caught up!
A Compelling Reason to Up-sell
3 Tips for Up-selling Your Albums the Right Way
Today I'm going to continue this discussion about up-selling to share how I myself, and many of our super-star Align clients, have covered their costs for outsourcing their designs to Align (as well as made some serious profit) -- through up-selling. Up-selling and outsourcing are a match made in heaven. Like peanut butter and chocolate. Jeans and t-shirts. Love and marriage. The internet and cat videos. You get the idea. They go together REALLY WELL.
Here's how I outsource to Align and cover my costs (feel free to skim, I explain in more detail below):
Now there's a little math involved to take this all in, but I'm going to walk you through it. No calculator necessary. Let's say you include an album in your package that is 20 spreads (40 pages). The client has paid for this up front when they book you. When the wedding is over, you send images off to Align super-fast (because speed is key when you're wanting your clients to fall in love with their images and album design) and on your order form, you say you want a design with 28-30 spreads. Because your images are so incredibly amazing, Align designs you an initial design with 30 spreads, to really tell the story of the day in an ideal way. Whereas you would have paid Align $180 to design a 20 spread album, you pay $90 more to take a risk and attempt to up-sell your clients on a larger album. Follow so far? You are paying an additional $90 up front in hopes that your client will love the ideal design and decide to order the whole thing.
Let's say they DO love it, but they can't afford to upgrade to the full 30 spread design. You are quoting them $150 per spread for the additional 10 spreads over what was included in their package, so that's a hefty fee. Now some clients WILL upgrade and purchase the full upgrade (about 50% of my clients do), but let's say this client can't afford to, and decides to delete some spreads. But they can't part with all of them, so they decide to upgrade by only one spread, deleting 9 spreads and purchasing a 21 spread album. They pay you $150, and that not only covers your $90 risk on the upgrade, but you make $60! Let's say the client deletes 8 spreads from the design and ends up upgrading by 2 spreads. They pay you $300 -- and look at the number under "design 30 spreads" above! -- the outsourcing cost of the entire 30 spread design that you pay Align is that exact same amount! You cover the cost of outsourcing when clients upgrade by just 2 spreads!
Is that worth the initial risk? ABSOLUTELY.
Even if 4 out of 5 clients end up not choosing to upgrade at all, but one upgrades to the full 30 spread album, you've covered the cost of the $90 up-selling risk on all 5 designs and profited $1,050 overall!
See -- when up-selling and outsourcing get married, beautiful things happen. Let me know if you have any questions in the comments below! And if you currently up-sell and outsource, I'd love to hear about your experience there too!
Let's say they DO love it, but they can't afford to upgrade to the full 30 spread design. You are quoting them $150 per spread for the additional 10 spreads over what was included in their package, so that's a hefty fee. Now some clients WILL upgrade and purchase the full upgrade (about 50% of my clients do), but let's say this client can't afford to, and decides to delete some spreads. But they can't part with all of them, so they decide to upgrade by only one spread, deleting 9 spreads and purchasing a 21 spread album. They pay you $150, and that not only covers your $90 risk on the upgrade, but you make $60! Let's say the client deletes 8 spreads from the design and ends up upgrading by 2 spreads. They pay you $300 -- and look at the number under "design 30 spreads" above! -- the outsourcing cost of the entire 30 spread design that you pay Align is that exact same amount! You cover the cost of outsourcing when clients upgrade by just 2 spreads!
Is that worth the initial risk? ABSOLUTELY.
Even if 4 out of 5 clients end up not choosing to upgrade at all, but one upgrades to the full 30 spread album, you've covered the cost of the $90 up-selling risk on all 5 designs and profited $1,050 overall!
See -- when up-selling and outsourcing get married, beautiful things happen. Let me know if you have any questions in the comments below! And if you currently up-sell and outsource, I'd love to hear about your experience there too!
If you found this post helpful and would like to receive tips like this straight to your inbox, click here to sign up!
And exciting news! If you're a photographer who wants to start offering albums without investing hours of guesswork and trial and error -- we have a solution for you! Check out the Album Start-Up Kit and start maximizing your profit today!
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Blog post written by: Melissa Jill
Blog post written by: Melissa Jill
